Your new WordPress site has a striking custom theme, the first blog entries are ready, and it’s time to publish.
But not so fast! Have you considered SEO optimization for WordPress, a technique that could make your website more appealing to Google and other search engines? If not, continue, and we’ll walk you through some fundamental recommendations to get you started.
SEO is a key aspect of any website aiming to increase visitor counts. When your SEO is on point, it makes it easier for search engines to read and understand what’s on your site. The positioning of your website on search result pages can then be enhanced. If your SEO is strong, you have a better chance of appearing on that crucial first page of Google results, where most consumers start (and end) their web searches.
This procedure blends science and art. There are a few secrets to ranking at the top of the search results, but there are several things you can do to raise your chances of appearing on Google’s first page. While some SEO tactics only require simple site upkeep, others demand careful consideration of all the pages, titles, and articles on your website. WordPress SEO optimizer may seem difficult, but it’s easy if you’re prepared to do a little work.
Pick a Quick Web Host
You want visitors to come to your site, enjoy themselves, and easily access and distribute your material. Google also does. Additionally, it will give websites with all of these checkmarks greater ranks.
You must choose a hosting service with fast speeds since your website’s speed or load time is critical to ensuring you deliver a pleasant user experience. Internet surfers, after all, dislike even 400 milliseconds of website loading time.
Additionally, you’ll need a host with about 100% uptime. Uptime measures how long a hosting company is operational and, by extension, how long your website is active. Google will punish your website if it is regularly inaccessible and unavailable.
Review the Website’s Performance
A web host is but one piece of a much broader site performance jigsaw. It can also be affected by your theme, plugin usage, and even image size. Opening your WordPress console and going to Tools > Site Health is one of the simplest ways to assess the performance of your website.
This page rates the functionality and security of your website and offers suggestions for enhancements. You might disagree with some of the recommendations made by this tool, but only if you know what each recommendation means.
Next, test each page on your site using Google’s Pagespeed Insights tool. If you’re operating a blog without specialized code on particular pages, most of your pages should score roughly the same. When the analysis is finished, scroll down to the Opportunities section and look for any areas where you may improve.
Use SSL to protect your website.
When banking or shopping online in the past, you would see a tiny SSL lock indicator in your browser. However, most websites now have SSL certificates. The increased knowledge of online security is a contributing factor, but Google is also to blame. The world’s most widely used search engine now gives SSL encryption-enabled websites a ranking advantage over non-SSL websites, and it may even punish non-SSL websites.
If your website publishes cake recipes or provides advice on car care, using SSL might seem foolish, yet SSL increases security for all users. Furthermore, since the Let’s Encrypt certificate authority now freely distributes certificates, you no longer even need to pay for SSL. Most web hosting offer automated SSL installation services, including free, Let’s Encrypt integration.
It would help if you were on your way to a better position on Google and other search engines with the correct use of keywords, linking, categories, tags, and meta descriptions, as well as plugins like Yoast and good website upkeep.
With these foundational concepts, we have only begun to explore SEO optimization for WordPress. Over time, you can develop your knowledge of more subtle SEO techniques and your writing skills for titles, taglines, and meta descriptions.