2022 will go down in history as a watershed moment for digital services. With the COVID-19 pandemic restricting movement within and across borders, more people moved online. The digital landscape rapidly changed to accept more traffic. For a business owner, this is the perfect opportunity to leverage this shift.
To do this, you have to quickly adapt in a fast-paced digital ecosystem. SEO meaning, search engine optimization remains at the heart if you want to boost your website’s visibility and reach a broader target audience. If you want to build your brand online, leverage SEO with pre vetted marketing experts as a strategy for digital marketing
Watch out for the latest SEO trends and tweak your strategy to leverage these developments. The following are some key SEO trends that you should watch out for and try in 2023.
- The Year of Artificial Intelligence (AI)
The hype around artificial intelligence (AI) in digital marketing has continued for some time now. However, marketers have not yet maximized application of AI technology. With more investment in the technology, this is one trend to watch closely.
AI comes in handy to predict patterns, micro trend, keyword research, lead generation, marketing content generation, personalization in email marketing, data analysis, media buying, AI chatbots and other areas.
- Local SEO
Liron Katlan says that The phrase ‘all business is local’ is about to get more relevant in digital marketing. With the disruption caused by the COVID-19 pandemic, many consumers have changed their shopping habits. Local commerce becomes an important part of the consumers’ lives and it’s bound to remain this way for a long time.
Local SEO becomes critical for your digital marketing in this changing environment. Start using the best local SEO tools and techniques.
If you consult an SEO company, the top SEO tips 2023 they will recommend include Google My Business (GMB), optimizing for voice search, customer reviews, local keywords, online business directories and use location pages or a location-specific “about us” page. You should also optimize for mobile devices as part of your SEO 2023 strategy.
- Long Form Content
When talking about content marketing today, Expertise, Authority, and Trustworthiness (EAT) always comes up. Readers are no longer interested in promotional content but information that adds value to their lives and solves their problems. This has to be in your SEO 2023 checklist.
Long-from content is one feature of EAT and it entails providing in-depth content which presents you as an authority in the subject. If you’re after qualified leads, start generating long form articles. These articles attract more traffic and get more shares.
- Voice Search
From Amazon, Google, Microsoft to Samsung, the biggest IT companies in the world have invested heavily in voice search. The results include innovative products such as Google Assistant, and Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana.
Smart speakers use continues to increase and this highlights one of the dominant trends on the digital landscape. Adapt your keywords and content to suit voice search if you want to stay on top of search engine result pages (SERPs). Use long-tail keywords, conversational tone, natural-sounding phrasing to rank your content higher on voice search results.
These four SEO trends are just the tip of the iceberg. The digital marketing landscape changes fast with new ideas and innovations emerging. Stay on the lookout and work with the best SEO team to embrace these trends and grow your brand.