Serving as a sales representative is tough and challenging. It sometimes makes you question whether you are capable of the sales job or not? Almost every sales representative goes through this phase. If you are questioning yourself as well whether you will be able to do it or not, know that no one is born a salesperson. Hardly a few sales representatives manage to meet their targets in the first few rounds.
However, meeting the target is not that hard. It’s just that the newcomers do not know the tips and tricks the experienced salespeople follow. If the secrets are revealed, all sales reps would achieve their targets in the first round without any hassle.
Since you are about to serve as a sales rep for the very first time, do not panic here are the 5 game-changing selling tips for the beginners;
- Get to know your product “really” well
- Target the right people
- Understand the customer’s pain or need
- Consider following up
- Learn to handle rejections
Get to know your product “really” well
Whether you are introducing a new product or selling an already established product, be prepared to get asked about the product. The customers, whenever they are introduced to a new product or are convinced to switch to a new product, have concerns regarding the new product.
They ask questions and expect a satisfactory answer. Usually, the sales reps that are successful in answering the customer’s queries well end up selling more products than the other case. So, if you want to achieve your sales target in the “very” first round, what you need to do is get to know the product. Even if it’s a two ingredients product, there is still a lot for you to learn about.
The least you should know about a product is the features, the ROI, ingredients, how it works, whom it works best on, how it should be used, what is it for, how long it takes to work, and the price. Therefore, to come home succeed, go equipped.
Target the right people
Once you get to know the product well, it’s time to figure out what the product is for. Whether it’s for kids, teenagers, middle-aged, old people, or useful for people of all ages. You should also know whether it’s a necessity or a luxury, can only be used in a certain condition or there is no need to exist in a certain condition. It’s important to get all the above-stated mysteries resolved as otherwise, you would never be able to reach the right people.
Introducing the product to the right people would help you in generating sales. The people that need a product to get relief would be easier to convince than the people with no need. Since your goal is to generate sufficient sales in the first round and continue generating sales, try finding and introducing the product to the right people. You would be amazed how quickly the potential customers will turn into buyers.
Understand the customer’s pain or need
Knowing the product and the targeted people would not help you if you do not know how to convince a customer. To convince a customer, you need to know their pain or need. The customer should get the feeling that he/she is being understood and helped out.
Consider following up
No matter how well you convince a customer, trying new things would always be scary. For the same reason, it is said that 60% of the customers say no three or four times before saying yes. So, if you know your product, the customer’s need or pain, and have reached the right people, do not take the first no seriously. Try understanding their concern, convincing them and if the customer is still confused give him/her some time to think and research. Follow up with a better plan after a week or so to generate more sales.
Learn to handle rejections
Lastly, the customer does not have to be polite and understanding, it’s your job. Expect all kinds of reactions from a customer and be open to accepting and handling rejections carefully. No matter how rude a customer is, you do not own the right to yell back. Yelling back and being rude will only bring a bad reputation. If you do so you will lose your chance to be awarded as the best sales rep of the month in just a blink of an eye. You would not want that right?
