Everyday competition continues to increase in the craft beer industry, so it is trickier than ever for owners of bars and pubs to find ways to stand out and attract new customers.
When customers just enter your establishment, you have merely seconds to influence their choice. What is the first thing people will look at? Right, the range of drinks!
And at this moment branded beer tap handles can persuade customers to choose you.
Here are 5 main reasons why branded beer tap handles play an important role in increasing bar sales:
- Beer tap handles help you stand out
In fact, this is the best marketing tool. There are more than 5,000 bars and craft pubs in Canada. In order to stand out and capture more drinkers, the brewery needs a bright accent, which is a kind of trademark of the establishment.
- This is the most «selling» tool in your bar
Beer tap handles are deliberately placed at the customer’s eye level.
This attractive dispensing tool will entice patrons to choose your products over the many other options.
- Stylish design boosts sales
Beer taps are the first thing visitors look at. Faceless models do not cause any emotions or desire to stay in your bar.
With an eye-catching and good-looking beer tap handle, you can expect about a 10% growth of sales in the first quarter.
- Your brand identity
Tap handles are a quick way for people to identify your brand: to learn its history and philosophy. You can place a logo, slogan, or image on them that will capture your customers.
You can also order a custom tap handle: in the form of a paddle, arrow, microphone, fish, etc.
- Discover new beer varieties
This is relevant both for regular customers and for casual visitors who come to you in search of something new.
An eye-catching beer tap will certainly entice them to try a new beverage.
When you are ready to increase your sales with branded beer tap handles, contact the Canadian company Xpress Tap Handles – xpresstaphandles.com – that specializes in the manufacture of tap handles.
Here you will be helped to choose everything to attract the customers’ attention to your bar and its range!