Whether you’re streaming your favourite shows or scrolling through endless TikTok videos, there’s no getting away from videos in 2023. Given the societal popularity and practicality of videos, they’ve become a central part of any successful business’s marketing efforts. If your business is yet to integrate videos into its growth strategy, here are five reasons why you shouldn’t delay.
Increases Conversion and Sales
Introducing professional product videos to your website’s landing page has been shown to boost conversions by around 80%, which isn’t too far from 100%. When you see the stats laid out like that, it’s clear to see how beneficial videos will be to your business.
Even though video content is the clear winner of online marketing, it’s not good enough to shoot and post poor-quality videos because this may harm your public image. Therefore, you should consider hiring video production Cardiff services like soulfilms.co.uk, which will take your products and turn them into stunning content guaranteed to boost engagement. This videographer Cardiff can also produce incredible animations and content for social media channels.
Great for SEO
Google bought video giant YouTube back in 2006, so it stands to reason that the largest search engine provider would favour video content when deciding the SERP (search engine results page) order. In particular, YouTube videos are more likely to appear at the top of the SERPs than those posted to other platforms. Therefore, as well as posting videos on your website, create a YouTube channel and double your chances of landing at the top of the results page.
Simple Explanation Delivery
According to research conducted by Wyzowl, 98% of users learn about products by watching explainer videos. Therefore, if you’re attempting to convey a complex topic, then video is the way forward. However, this doesn’t mean you should underestimate the power of text-based content.
Raises Brand Awareness and Solidifies Trust
Consumer trust is an essential ingredient when it comes to success, and marketing is all about strengthening this trust. In particular, video content is the complete package because it has the power to evoke emotions, engage, and leave lasting memories. With this in mind, there’s no surprise that a whopping 57% of consumers are more inclined to purchase from a brand after watching high-quality videos.
Think back to the last time you were browsing social media and shared something with a friend – the chances are it was a video. Around 76% of social media users are likely to share a branded video with their followers. Therefore, as well as posting high-quality video production Cardiff content on your website, you should make it social media-friendly and watch your engagement and conversion rates soar.
Society loves watching videos, so make sure you’re jumping on the trend train by posting high-quality explainer videos, testimonials, Q&As, animations, behind-the-scenes content, and so much more. If you don’t have the ability or time to shoot for quality, then explore outsourcing to a production company.