Employees are one of the most important assets for any company. The current economic climate sees a huge number of employees disinterested in their jobs. More employees than ever are looking for a change in employment.
Increasing Employee Engagement is the most holistic approach to solving this contemporary crisis.
What is Employee Engagement
According to Gallup, employees who are “enthusiastic about and committed to their work and workplace” are engaged.
Employee Engagement refers to the level of mental and emotional attachment an employee feels towards their job and their employers.
Employee Engagement is a critical concern for modern organizations, as disengaged employees can have a detrimental impact on productivity, morale, and overall company success. While the majority of the global workforce faces issues related to low employee engagement, there are innovative solutions available to tackle this problem head-on.
One such solution is Udext. Udext is a platform that helps organizations communicate and engage with their frontline workforce through text messaging. It offers a unique approach to enhancing employee engagement by facilitating easy and direct communication between employees and management.
The Problem of the Modern Workforce
More than half of the modern workforce is disengaged.
This means that the majority of the workforce is:
- Either showing up just for the paycheck or actively looking to change job
- Unwilling to put in their best
- Pulling team morale to lower levels
- Uninterested in internal career growth
The Uninterested Crew
The disengaged employee does not believe in the direction of the manager. They may go through the motions but do not put in the effort to actualize their vision.
Every Captain Wants an Engaged Crew
Isn’t it the dream of every manager to lead a workforce that believes in a common goal and works in unison?
There is an old saying that it’s easy to break one stick but impossible to break the same sticks tied together with a rope or a rubber band! Wouldn’t it make management of talent as easy as putting the pieces together?
Importance of Employee Engagement in HR
Employee Engagement is amongst the KRAs for severalHR leaders. They stand with the ability to streamline talent and push organisations to the next level.
How Does Employee Engagement Boost Businesses?
Employee Engagement helps boost businesses by assisting in the following areas.
#1 People are The Key Asset
Organisations must recognise people as assets and not just a means to an end.
The health, wellness, and productivity of an employee should be considered an asset to the organisation. HR leaders must ensure that these qualities are protected pristinely to maintain a highly-functional workplace.
According to research by Emerald Insight, you get a higher return on investment on Employee Engagement activities, because conducting these activities results in boosted productivity and performance.
#2 Employee Experience Boosts Customer Loyalty
Companies with more engaged employees experience 89% greater customer satisfaction and 50% more customer loyalty.
Building a brand is one of the most important things for an organisation to sustain long-term development, this can be achieved by establishing trust between the employees and the customers. Engaged employees are better at communication and delivery which helps establishing trust quicker and easier.
#3 Employee Engagement Takes Care Of The Long-Term Growth
Burnout is one of the biggest issues faced in the modern workforce.
While overworking may benefit output in the short term, there are no long-term benefits of it. Taking care of Employee Well-being aids in true, long-term growth. It also aids in talent retention.
#4 Employee Engagement Saves on Cost
Construction-equipment maker Caterpillar reported a $2 million increase in profit due to reduced attrition, absenteeism, and overtime. Greater Employee Well-being due to Employee Engagement also saves companies costs in healthcare.
#5 Employee Engagement Increases Total Hours Worked
While Employee Engagement decreases the costs of overtime, it increases the total hours of work! This is because,
- Engaged employees are less likely to use company time unproductively
- Engaged employees are less likely to take frequent leaves
Employee Engagement provides the edge that businesses need to rise above their competitors in the long term. A majority of the global workforce is performing sub-optimally due to low levels of Employee Engagement. HR leaders can create initiatives for improving Employee Engagement as this will lead to a long-term increase in the profitability of organisations.