1. Be consistent with your posts
Find out the best time to post on Instagram according to your target audience and regularly post on that time. But what if you don’t have the time to post every day? You can consider using free tools that schedule your posts according to the time you want. A tool like Later to schedule your posts in advance. This way, you can take care of all your posting for the week in one sitting, and you don’t have to worry about forgetting to post later.
When you post sporadically, there’s a chance that your content will get buried beneath the posts of other users. As a result, you may find it difficult to attract new followers. Tailwind performed a study in 2017 on more than 100,000 Instagram accounts to understand whether the frequency of posts affects the followers and engagement rate or not. The results show that frequent posts are more likely to gain followers and engagement than those who post occasionally. Try free Instagram likes apps.
2. Use videos
Videos have a way of grabbing people’s attention and holding it, which is essential if you want them to stick around and increase your followers on your Instagram account. In addition, videos provide a more personal look into your life and can help people get to know you better, which makes them more likely to follow you.
They show that you’re active on Instagram and posting regularly, which is another factor that people take into consideration when deciding whether or not to follow an account. So if you’re looking to grow your follower count on Instagram, make sure you’re posting engaging videos on a regular basis.
3. Draw inspiration from hashtags that your audience use
Drawing inspiration from the hashtags that your audience use can lead to an increase in followers because more people will notice your posts.
From memes to the hottest news of the day, you can use trending hashtags to ensure that your audience notices your posts. Be sure to use them sparingly, though, as too many hashtags can be off-putting to potential followers.
Use a mix of popular and less popular hashtags to reach the widest possible audience. And don’t forget to keep an eye on the hashtags that your audience use in their posts – these can be a great way to give your posts a boost.
4. Interact with your audience
When it comes to promoting your brand on Instagram, interaction with your followers is essential. By engaging with your audience, you show that you value their input and that you are interested in building a relationship with them.
In return, they are more likely to become loyal fans who will help to promote your brand. There are a number of ways to interact with your followers, such as responding to comments, liking their photos, and tagging them in your own posts. By building a rapport with your followers, you’ll create a community of engaged users who are more likely to share your content and help you grow your account.
5. Be personal
In the age of social media, customers want to know that there are real people behind the brands that they follow. They want to see that the company is more than just a faceless entity and that there are real humans working to create content and interact with customers.
One of the best ways to achieve this is to share more personal content on social media. This can include pictures of your office or the employees enjoying themselves while at work.
You can also go a step further and post short videos or interviews of how your employees feel working for your company. This will show that your business cares for its employees and this will create a positive impression on your audience.
By sharing these kinds of personal touches, you can help build a stronger connection with your audience and create a more humanized brand image. In turn, this can lead to increased customer loyalty and engagement as you promote on Instagram.
Bottomline
In today’s business world, social media is more important than ever. Platforms like Instagram give businesses a way to reach a wide audience quickly and easily. Of course, simply having an Instagram account is not enough – businesses need to make sure that their account is able to reach as many people as possible.
There are a number of ways to do this, such as using hashtags, tagging relevant users, and partnering with influencers. However, one of the most effective methods is simply to have a large number of followers.
In most cases, businesses don’t tend to put in the effort or use outdated practices to reach their audience. Make sure you don’t do that.
