If you’re looking to make a great corporate video, you don’t have to be confined to a studio. With the right planning and execution, shooting outdoors can lead to beautiful and engaging footage.
Here, we compiled seven tips to ensure you make the most of your shoot. Note that if you don’t have the expertise, it’s best to leave video production in Sydney to the hands of experienced professionals.
1. Scout your location in advance.
Always scout your location in advance and make sure to do it at the same time of day that you’ll be filming. That way, you can see how light will change over the course of your shoot, which is especially important if you’re shooting a moving shot or sequence with multiple angles.
For example, if there’s going to be some undesirable movements from shadows during a part of your shoot, try to plan for longer interviews or still shots during this time. And remember that changing ambient light levels may require more sophisticated lighting equipment (like a softbox).
You also want to consider how landscape features, such as trees and buildings, would affect lighting and blocking. Take note of any reflections you might see on windows or shiny surfaces.
2. Choose a scenic spot with plenty of natural light.
When shooting outdoors, you’ll want to be in an area that isn’t too cluttered or busy. You can add some creativity and interest by including nature and landscape elements, but don’t have them competing for attention with your subject.
Consider looking for a spot with plenty of soft and diffused natural light. Examples include:
- Anywhere near water
- Under a canopy of trees
- By an open field with tall grasses and bushes
You can also opt for buildings as a way to control light levels while still providing scenic views, especially if they have large windows that you can expose for natural lighting without having to worry about the sun coming in through them.
3. Use props and accessories to add interest.
Props and accessories can add interest and variety to your shots—and they don’t have to be too complicated or expensive. For example, try using different types of backdrops with a photography backdrop stand. This will allow you to create a more professional look while still having fun with your videos. This stand keeps your backdrop in place so you can take pictures and videos without having to hold it.
4. Make sure you have enough space to work with.
This is especially important if you’re planning to do any type of movement or sequence shots. You don’t want to be cramped up in a small space or have the camera man running out of room to work with.
Make sure there’s plenty of open space for your subject to move around in and enough distance between them and any other objects like trees or buildings that might be close by.
5. Dress appropriately for the weather conditions.
Be aware of the weather forecast and plan ahead so you’re not caught in a downpour, snowstorm or extreme heat without the proper gear.
If you’re shooting in the heat, make sure to bring plenty of water and sunscreen. If you’re shooting in cold weather, dress in layers and have a warm coat and gloves. Finally, if there’s heavy rain, bring a raincoat and the appropriate footwear.
Ensure all electronic equipment has been covered up or protected from rain and snow by using waterproof cases. You also want them in dry places when not filming so they don’t get wet again later on during production.
Pay attention to the wind conditions as well. If it’s blowing strongly, make sure your hair and clothes are out of frame. Otherwise, they’ll be moving around erratically throughout the shoot.
6. Arrive early to take advantage of the best light.
If you’re shooting outdoors, it’s likely that there will be natural light available for your shots. Make sure to arrive early and take advantage of this by starting before sunrise or sunset.
Arriving early also allows time to set up equipment without rushing and gives more options for shooting locations since the light will be softer and more even. The best time for natural lighting is usually an hour before sunrise or an hour after sunset, but this can vary depending on where you are located.
Shooting during the midday sun isn’t recommended because the harsh light can create unflattering shadows and will make it difficult to capture details in your shots.
7. Shoot in different directions to capture variety.
If possible, shoot in different directions to capture a variety of perspectives and depth of field. Doing so will give you more options when it comes time for editing since each shot might look better from one angle than another. Moreover, it allows the viewers’ eyes some relief as they move around with your camera.
Shooting outdoors can be a great way to capture natural beauty and create an engaging video. By following the tips mentioned above, you’ll be well on your way to creating a stunning piece of corporate footage.