In 2022, marketing your product or business is only half the battle. The real victory is finding a creative and unique way to rise above the thousands of other businesses that customers see every single day.
There is a need to try creative and fresh marketing tactics to be in the race. This becomes more difficult if you don’t have a huge budget but by using the creative marketing ideas we have described your path will be unfettered and straightforward.
20 Creative Marketing Ideas for small businesses
Marketing plays a very important part in the growth of the business. There is no need to hire a marketer or a planner for creating your marketing strategy. By using the given marketing ideas any businessman can easily grow his/her business.
- Create animation videos
Animated videos are attractive and more memorable for the children as well as for the adults. Small businesses can incorporate animations in their marketing strategies to create different types of animated marketing videos.
Creating an animation video is a very easy and budget-friendly idea. Doratoon is a free Animation Maker through which anyone can create a high-impact marketing animation without putting in much effort and time.
Additionally, it provides a variety of marketing animation templates that will not only reduce your workload but also help you to create an error-free masterpiece.
- Use email marketing approach
It is a creative marketing idea to use an email approach in your marketing strategies. In your customer’s data, you will easily find emails of your customers. you can send them sales emails or educate your customers about your policies or products.
It is also good to send post-sales emails to ask about the service or for feedback from the customers in a friendly way.
- Create funny explainer videos
If you cleverly make an ad then there are a lot of chances that it goes viral on different social media platforms. Try to make a clever and funny explainer video all about your brand and what you do and then launch it on YouTube and other social media platforms.
SOOMUS is an effective tool to record and edit any type of video easily. It provides many useful features to make your video more eye-catching. For instance, you can record yourself with an interesting video playing as background.
- Wish festivals and events
It is a very unique idea to create friendly relationships with your customers. Interacting personally with people will make a soft corner in their hearts for you. A birthday greeting can make you different as compared to other rival companies.
By using automated event tools you can invite or confirm your guest list for any upcoming process promotion or event.
- Create infographic videos
Whenever you need to interact with meaningful content then you should probably go with an infographic video that could be easily shared on Facebook, Instagram or any other social media platform.
Doratoon lets you create an amazing infographic video while keeping the fun and social media vibe.
- Referral programs
Referral programs are used by small businesses to turn their customers into marketers. By adding incentives you can encourage word-of-mouth marketing from the talkative fans. You can give a free trial discount or bonus gift to your customers after purchases.
If a customer likes an incentive then he or she must talk about it with other people.
- Cross-promote your products
You can cross-promote your business with other businesses by meeting with other brands and companies. This mutual benefit relationship will not only reduce your workload but also increase your sales and new customers’ arrival.
- Free marketing or startup class
Plan a free event or class and use printout flyers on bulletin boards of coffee shops or other local places. The main focus should be to teach the target audience using your business as a model. You can also send virtual invitations to your customers and other audiences.
Doratoon provides very productive and stylish virtual invitations templates that will surely be helpful for a layman who doesn’t have previous experience or special knowledge.
- rewards program
Always keep trying to get new customers and satisfy your old ones. You should also go with reward programs where your old customers get benefited. It will build a strong relationship with your customers and also enhance their loyalty to you.
- Run webinars
If you want to avoid connecting with the audience personally then running a webinar is a great marketing idea. By hosting a webinar you can promote your business and provide helpful information to interested consumers.
There are a lot of platforms that let you broadcast your webinar. Make sure to invite the target audience before conducting the webinar.
- Use hashtags
Whether you post on social media or send a promotion message it is recommended to use popular hashtags. Firstly search for the recent trending ways and then take advantage by incorporating new hashtags every week into your content.
It is a free marketing tactic that does not affect the marketing budget of a small business. But while choosing hashtags you have to be more specific as you are providing the advice or resource.
- Get unique business cards
Get yourself some awesome business cards and then distribute them to every person whom you have met. Ensure that with every handshake business cards should come. It is necessary to try unique and creative ideas to get business cards that will grab the attention of the audience.
- Connect with influencers
Social media influencer marketing is among the best promotion ideas. It is not necessary to approach a celebrity influencer; you can go with micro-influencers who have significant followings.
After selecting an influencer you have to send them your product to create a formal marketing partnership with them. Many influencer agencies are working to help you in this regard.
- Advertise on multiple platforms
Instead of paper advertising, it is recommended to go with digital advertising ideas and use social media platforms to advertise your product. Many social media platforms allow you to create a business account and promote your business with unique and interesting ideas.
- Register for different business awards
You should apply for popular and trustworthy business awards and after winning you can place your badge on your website. These types of badges encourage the credibility and reliability of your business and indirectly become a reason to increase your sales.
- Optimize your website
Make sure that your business website is optimized and upgraded. Add content to your website after some intervals and make sure that you are using SEO in your online website content to higher up your website’s search position.
- Guerilla marketing
Guerrilla marketing is one of the best creative marketing ideas in which you use cheap strategies that are easy to implement. For instance, you can use an abandoned storefront for Street art or create customized stickers for home decor and many more.
- Write blogs
By writing blogs you can maintain the content of your business as a part of your marketing strategy. This is a great idea to encourage traffic to your website. It is also a total freeway as you don’t need to spend a lot of money to write blog posts. While writing a blog remember to incorporate keywords naturally.
- Run Contest or giveaways
People love to get free things. You can engage a huge audience by holding a contest. Now in the digital marketing system contests or giveaways are held on social media platforms as most of the people are available abundantly on these platforms and you can easily get your target.
Remember that you have to ask for something from the people in return for gifts. For instance, you can ask them to follow your business account or mention your handle or tag their friends.
- Translate your website in other languages
There are a lot of people who don’t use English as their first language and by translating your website in different other languages you are inviting them to benefit from your product and services.
Conclusion
We can conclude that small businesses have to struggle a lot to market their product effectively. We have described 20 creative marketing ideas that a small business can incorporate into a marketing strategy to grow business without emptying wallets.
