Nowadays, TikTok is the trendiest platform gaining more popularity among the people. It has become a crucial marketing tool for businesses. If you want to shape your marketing campaign, you have to opt for a TikTok influencer marketing campaign. But, choosing the type of influencer matters to ensure your marketing success. Involving TikTok celebrity influencers or micro-influencers will depend upon your business needs. Selecting the influencers who align with your marketing campaign will make sense and save your hard-earned money. At the same time, the right influencers reward you in several ways. If you are wondering about selecting the influencers who are the best fit for your marketing campaign, let’s dive into this article. Looking over this article, you will get a clear view of how celebrity influencers and micro-influencers differ in terms of engagement rate, follower count, trust, and price.
Engagement Rate
If you are focusing on Influencer marketing, don’t just look at the influencers metric and choose the one that has the high follower count. It is not the best indicator to make your content go viral. According to the studies, the average engagement rate of TikTok micro-influencers is 17.96%. But, know that the average engagement rate of celebrity influencers is only 4.96%. Overall, TikTok gives importance to engagement and makes content go viral. It is based on the factors such as viewers’ watch time, likes, shares, and comments. The higher the engagement rate of the influencers, there are more chances of featuring the content on the For You page. More influencers have started using the cheap smm panel services to increase their engagement rate and enhance their popularity on TikTok.
Followers
Do you want to outshine your brand from the competition? If so, wisely choose whether the celebrity influencers or micro-influencers are appropriate to your brand. Celebrity influencers range from pop culture celebrities to TikTokers who enhanced their celebrity status through the TikTok application.
In contrast, micro-influencers are the ones who have a highly engaged audience ranging from 2,500 to 25,000 followers. Get to know that micro-influencers have built their followers only by consistently sharing the creative, valuable, and compelling niche content on TikTok. As a result, they have a relevant audience. So when it comes to promoting a product, it is best to choose micro-influencers. It’s because celebrity influencers’ followers are in the limited segments of widespread interest.
Trust
When selecting the influencer, micro-influencers are the most trustworthy ones. Probably, the followers of the micro-influencer view the content actively, unlike the celebrity influencers’ content on the platform. Meanwhile, you want to gain the trust of your audience partner with the relative micro-influencers who have customers who like your brand. Also, leverage FamousPanel to enhance your content visibility and boost engagement. Therefore, in this way, you can quickly build an intimate relationship with the customers and acquire new customers.
Price
If you are a startup, investing in employing celebrity influencers will cost you more due to their increased popularity and follower count. But, micro-influencers are more affordable and offer a lot of chances to make your content go viral. Therefore, it is advised that you go with the micro-influencers to bring potential customers and tremendously increase your brand’s sales.
Which Influencers Make Sense To Choose?
Whether you choose the TikTok celebrity influencer or micro-influencer, it depends on your business goals and customers. Each one will benefit in different ways. So ensure to choose the influencer who aligns with your business needs.
Celebrity Influencers
Are you looking for ways to gain mass brand exposure and ready to invest a large amount of money? If so, it is a wise decision to choose a celebrity influencer. Utilizing celebrity influencers will pay off your hand and grow your business stock value. Rather than increasing direct sales, celebrity influencers will powerfully boost brand recognition and create buzz about your marketing. So, if you think of building a long-lasting relationship with the customers while sharing the content, get assistance from services like FamousPanel that will be perfect for your marketing campaign.
Perks
- Vast Exposure
- Creative Control
- Easier To Find
- High-Quality TikTok Content
Micro-Influencers
If you are a startup or a small business, micro-influencers are the right choice. Collaborating with potential niche influencers will tend to build your brand’s reputation. At the same time, it takes your brand to the targeted set of audience that makes your brand more trusted. As a result, it increases your brand’s engagement rate and takes your marketing campaign to the next level. Miro-influencer-driven marketing campaigns entice more customers, increase direct sales, and make your marketing campaign successful.
Perks
- More Affordable
- Targeted Reach
- More Trusted
- Higher Engagement Rate
Final Takeaway
Not all influencers are the same, and every type of influencer will benefit your business in several ways. With the emergence of highly creative influencers, understand who suits your brand and partner with the one who helps you to make brand decisions. Really, influencer marketing will perfect your marketing campaign and offer you a higher ROI in a short period. Therefore, do proper research and employ the influencers who build strong relationships with your customers and deliver optimal outcomes.
