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The fetishism of football teams

The 2022 World Cup is the most awaited sporting event, even more so than the Olympics. This proves that football is the most popular sport in the world. In a football that has become a commodity, the value of football teams is often not dictated by sports performance…

At the end of the season comes the time of the rankings, always the same, unchanging over time. If we take into consideration the five most important leagues, in the sporting ones Real Madrid, Milan, and Bayern Munich dominate, as usual, eternal dynasties, flanked by PSG and Manchester City, new sovereignties. In the economic ones, not many changes. The ranking of The European Elite 2022, an annual report by Football Benchmark which analyzes the value of the best 32 European teams, tells us that, even here, nothing has changed: Manchester United (€ 2.9 billion) and Barcelona (€ 2.8 billion). ) swapped second and third positions. For the rest, Real is stable in the first place (3.2), then Bayern (2.7) in fourth, followed by Liverpool (2.6), City (2.5), Chelsea (2.2), PSG (2.1), Tottenham (1.9) and in tenth place, before the Italians, Juventus (1.6).

They always win the same, or rather, winning is useless in a football that has now entered the financial dimension for years: a formidable business, independent of the results obtained on the pitch. The proof lies in the fact that the value of Barcelona and United, fueled by stories, narratives, brands, positioning, identities, and all those annoying words typical of marketing and not of sport, do not suffer at all during their crises on the green rectangle. Or in the fact that Tottenham and Chelsea are in the top ten for the value of the Premier League ecosystem, and not for what they have done on the pitch.

In general, we can say that, out of an overall value of the 32 clubs of 37 billion (up 10% compared to 33.6 last season, but not yet at the level of 39.7 in 2020, before the pandemic) almost half (42%) is produced by English teams, which put 10 teams in the top 32. A more concrete example is given by Milan, which returned to victory after 11 years and is the team that has grown the most (+ 35%) in this ranking, but remains fifteenth. Behind Arsenal, alongside West Ham and Leicester. For the victory in the league, Milan received 17 million from the League, City got 52 million from the Premier, as much as the entire prize pool of the top three in Serie A.

The difference in compensation for wins affects how the best decision should be made by a player when he play on matches involving the favorite teams. Fortunately, Footballant is here, a well-known site that provides everything a football bettor should know before actually playing real money. There is so much information provided by Footballant, including major league standings, match results, livescore, today match prediction, football data, and much more. All, if used properly, can increase every bettor’s odds.

UEFA also pays differently: 10 million to those who arrive first in Italy, 15 to those who win in England. Like the sports rankings in which the same ones always dominate, the financial rankings also confirm that football is now a commodity. And the British have always been the best at selling their wares. And above all, these rankings confirm that the value of the goods, as Marx said, is given by a fetishism that has nothing to do with their real purpose or use, which in football should be scoring a goal more than the opponents and winning a match.

Note: For everyone who wants to play on football matches, downloading the Footballant app can be very helpful.

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He is a graduate of Middlebury College. Contact us:-[email protected]

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