Business

5 Ways to Future-Proof Your eCommerce Fashion Store

March 20, 2023
56 3 minutes read

E-commerce fashion stores have been around for quite some time now. Such online places are one of the greatest ways to keep up with ever-changing trends in the fashion industry. However, they heavily rely on technology. Since the technology is continuously upgraded and developed, you need to ensure your eCommerce store stays up to date with those trends as well.

How can you ensure your fashion business remains relevant in the future as well? Thinking in advance and future-proofing your Ecommerce is essential for survival. If you don’t know how to do so, check out these 5 ways that will help you with the long-term reliability of your venture! 

1. Virtual fitting

When eCommerce stores first appeared, people were skeptical about a lot of things, but mostly about sizing. While many entrepreneurship ventures fail because of that, those that managed to solve the issue sustained and developed. While product description and measurements are essential, why not take it a step further and implement virtual fitting for your customers?

The virtual fitting allows your buyers to enter some basic information about their height, weight, age, body type, and similar measurements to see how a certain clothing item would fit them! Besides being extremely useful for online shopping, virtual fitting eliminates the long lines in the changing rooms, making your business more efficient! Don’t forget that such an approach makes at-home online shopping more alluring, so it’s worth investing in it. 

2. VR and AR

Virtual and augmented reality crazes have just begun and don’t have the plan to die down any time soon! Such a pricey asset may seem like an unnecessary addition to your e-commerce platform. However, VR and AR provide numerous benefits not just to your customers, but to your business as well! How is that possible?

With VR/AR implemented, your customers will have a friendlier and more intuitive shopping environment and experience. It will be easier for them to navigate through your online store and find exactly what they like and see how it fits them!  On top of that, you will have a chance to collect preference data from them and suggest them more suitable options. Besides that, not many stores offer VR/AR options today, therefore, implementing them will distinguish you from the competition. 

3. Machine learning and data analytics  

 In 5 years, e-commerce brands that neglect data and technological developments will completely disappear. If you don’t want to be among them, you need to implement data analytics in your platform. By analyzing your customer’s purchasing behavior, preferences, and likes, you can always be one step ahead of them and increase your sales in no time. But is that enough?

Data analytics can provide you with interesting information about your target audience, but without knowing how to put that information to use, your business may suffer. Without machine learning and a sort of artificial intelligence, all of the collected data might lose its true potential! With AI you will be able to predict future purchasing behavior and assist customers by providing them with choices they will love!

4. Upgrade your manufacturing

While being an eCommerce fashion brand provides you with a wide range of digital possibilities, manufacturing isn’t one, well, until now! Having a place to store your products can be confusing, expensive, and overwhelming. But trying out a new model of business might help you overcome those challenges and achieve more! So, have you considered upgrading your manufacturing?

Many fashion businesses produce items in bulk. While that was a good model some time ago, times are changing and uniqueness is taking over. Think about made to order clothing that will reduce the cost of manufacturing and storing, and keep your customers engaged and satisfied. Such a business model will boost your supply chains and deliver items directly to customers.  

5. Image searching

Have you ever seen a piece of clothing you love, but the person is gatekeeping the information on where they got it from? It can be frustrating and keep us one step further from our dream wardrobe. However, if brands and online stores implemented image searching, finding similar pieces can be easier and faster! 

Image searching isn’t only more effective, but more relevant to the mode field as well! Such a method can help customers discover their true style and help you make a name for yourself in fashion. It’s a win-win situation for you and your buyers.

Final thoughts

As you can see, both the fashion and tech industries advance at a rapid pace. If you want to ensure your e-commerce business remains relevant online, you need to keep up with the trends in both fields. Future-proofing your e-commerce store is vital from the business perspective, so follow these 5 tips to ensure success. 

March 20, 2023
56 3 minutes read

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