Craig Conover has built a multifaceted career that extends well beyond his beginnings on Bravo’s Southern Charm. Known for his charisma, law degree, and a surprisingly successful home goods business, Conover has carved out a distinctive space in the reality TV world and beyond. As of 2025, Craig Conover’s net worth is estimated to be $1 million, a result of years in television, entrepreneurship, and strategic investments.
Reality TV Fame and Financial Foundation
Craig first entered the public eye in March 2014 when he joined Southern Charm as part of the original cast. The show, which follows the lives of socialites in Charleston, South Carolina, quickly became a hit for Bravo, and Conover’s laid-back personality mixed with his on-again-off-again legal career made him a fan favorite.
According to reports, Conover earns around $25,000 per episode, and having appeared in over 131 episodes, his total earnings from the show have surpassed $3.2 million. These consistent earnings over multiple seasons have been the financial cornerstone of his career, providing the foundation for his business ventures.
His continued appearances on Southern Charm and other Bravo-related programming, including Southern Charm: After Show and guest spots on Watch What Happens Live with Andy Cohen, keep him in the spotlight and maintain his value as a public figure.
Business Ventures: Sewing Down South and Beyond
Craig Conover is not just a reality star—he’s also a savvy entrepreneur. In 2018, he launched Sewing Down South, a lifestyle and home decor brand that began with throw pillows but has since expanded into a full line of home goods. The brand blends Conover’s passion for sewing with his creative aesthetic, and it has proven to be a smart business move.
Conover serves as Chief Marketing Officer and co-founder of the company, which has developed a strong presence through online sales, pop-up shops, and brand collaborations. Sewing Down South has grown rapidly in popularity, aided by his Bravo fanbase and increasing national exposure.
Beyond his home goods brand, Conover has expanded into the hospitality industry. He is the co-owner of two restaurants—Carriage House and By The Way—which have both attracted attention in the Charleston dining scene. His restaurant ventures reflect his broader commitment to building long-term businesses tied to his Southern roots.
Investment and Expansion
In addition to television and restaurants, Conover is a project manager and investor in Gentry Bourbon, a spirits company that aligns well with his public persona and Southern lifestyle branding. This investment positions him within the high-margin, rapidly growing beverage industry, offering another stream of long-term income and brand alignment.
His diversified business approach—combining entertainment, lifestyle products, hospitality, and investments—demonstrates a modern entrepreneurial spirit uncommon in the world of reality TV personalities.
Personal Life and Media Spotlight
Craig Conover’s personal life has also remained in the public eye, especially his relationship with fellow Bravo star Paige DeSorbo, which ended in early 2025 after nearly three years. The breakup, covered extensively on Southern Charm and various Bravo media outlets, captured fan attention. Conover recently opened up about the split, expressing a mix of denial and acceptance, adding a personal dimension to his on-screen persona.
Most recently, Conover hinted at a new romance, telling Andy Cohen on Watch What Happens Live that he’s seeing someone new. Fans speculate that his new partner is Natalie Buffett, bringing fresh intrigue to his narrative.
While personal developments don’t directly impact his finances, his relationships play a significant role in keeping him relevant in the Bravo universe—where public interest often translates to higher episode pay and brand opportunities.
Craig Conover’s Net Worth in 2025
With a net worth estimated at $1 million in 2025, Conover’s income sources are diverse and steadily growing. Here’s a breakdown of how he earns:
- Reality TV Appearances (Southern Charm): Over $3.2 million in cumulative earnings
- Sewing Down South: Profitable e-commerce and retail business
- Restaurants (Carriage House & By The Way): Equity stake and operational income
- Gentry Bourbon: Project manager and investor returns
- Public Speaking, Brand Deals & Merchandising: Supplemental income from fanbase and partnerships
Though his estimated net worth is currently in the seven-figure range, his expanding business interests suggest that this number will rise significantly in the years ahead, particularly as his entrepreneurial brands mature.
Public Image and Branding
Craig Conover has successfully transitioned from TV star to brand builder, using his platform not only to entertain but also to create lasting business value. His approachable, authentic persona has been key to this transition. Fans have connected with his willingness to show vulnerability, whether through personal relationships, his law career struggles, or his unexpected love for sewing.
This relatability has translated into a loyal consumer base for his businesses and a steady presence on television—two things that are increasingly difficult to maintain in a crowded media landscape.
Conclusion
Craig Conover’s net worth of $1 million in 2025 reflects more than just years of reality TV success—it showcases his evolution as a businessman, creative, and public figure. From Southern Charm to Sewing Down South, restaurant ownership to investment in spirits, he’s diversified his income and established himself as a long-term player in both entertainment and entrepreneurship.
