Whether it is your first time exhibiting at a trade show or participating in hundreds of them, you could be looking for ways to spice up and really make your exhibit stand out. In a sea of hundreds of trade booths, your goal is to be a spot that people will remember. Showcasing the right snacks can do wonders for your experience and will even leave the attendees wanting more. If you choose to include snacks as a part of your trade show journey, there are few simple ways you can use those snacks to truly enhance your booth while advertising your company along the way.
Your Logo on the Snack Products
One of the simplests ways to get your name out there, and have it go quite a long way, is by ordering custom packaging for snacks that you will be presenting. When these guests decide to dig into their goodies, your name and logo is out there for them to see while indulging in something satisfying. Trade shows can be long experiences and so many people have positive associations with food. By giving your hungry guests something to sink their teeth into while simultaneously promoting your brand – I’d call that a win-win! These snacks will give positive associations with your company because your logo was tied to it. There is also the opportunity for this snack to transcend the trade show, as some may wrap up their goody to eat later at home. This helps to push your company name even further, which could leave a longer and lasting impression.
Compete for Everyone’s Attention Through Food
Everyone knows the fastest way to advertise your business through a food trade show is by getting people to actually stop by your booth. So, how are you going to get people there and have them stick around long enough for you to get your elevator pitch out? There is nothing quite like the smell of popcorn cooking or cotton candy being made that fumigates the air. These scents swirling around are guaranteed to entice some of those hungry guests your way. I mean, who doesn’t like free food? Not only does this make you stand out in a way that is visually appealing, you are also appealing to everyone’s sense of smell. Go out there and compete for everyone’s attention and entice them to gather around your 10×10 trade show booth and allow them to see all the advertisements for your business in your booth while they are chowing down on some delicious snacks.
Go For the Cheap and Efficient
Trade shows are not the cheapest venue in the world, so minimizing costs is definitely beneficial. But you want to make sure you are minimizing costs while maximizing your full advertising potential at these events. If you are wanting to go down the route of having snacks available at your booth for purposes of enticing, maintaining, and advertising, choose an option that can be both cheap and efficient for your booth. You’ll want there to be a good supply so you don’t run out but you also don’t want to spend all your time just focusing on the snacks. Items like popcorn, peanuts, candy, fresh and organic foods can all accomplish similar goals and send different positive messages to your attendees. Snacks can be a great median between you and the trade show guests. It can help get people to your booth and break the ice and could ultimately lead you to a more successful outcome in your trade show experience.
