On average, users spend approximately 52 seconds visiting a new website. Ideally, your home page will be so organized and compelling that you’ll convince them to stay awhile and get to know your brand.
Are you confident that your current website is making an excellent first impression?
In our virtual world, your online presence counts. Think of your website as the clothing you’d wear for a job interview. If you’re struggling to convert leads, an ugly, unprofessional, or inefficient website layout may be the culprit.
We’ve created this quick guide to help you fix your website design and keep eyeballs on your brand for as long as possible. Keep reading to learn the top mistakes people make when making a website for a brand or business.
Your Site Is Slow
If your potential client is only spending 52 seconds on your site, it’s problematic if they’re spending 30 of those seconds waiting for it to load. A slow site might contain too many impractical design elements.
Your Site Looks Bad on Phones
Over 92% of internet users regularly access websites on their smartphones. If your site isn’t mobile-friendly, many visitors will struggle to find the information they need. A mobile-optimized website is a necessity if you’re going to meet the needs of a progressively digital world.
Your Website Doesn’t Work
You probably created your website with a call to action in mind. You want users to make a purchase, sign up for a newsletter, make an appointment, or join your community. Can they do those things easily, or does it involve jumping through hurdles?
If it’s too hard (or impossible) for your visitors to accomplish your call to action, your website doesn’t work. Period. Make it easy and obvious, and you’ll see a difference immediately.
There Is No Call to Action
On the other hand, if your website is missing a call to action, what is its purpose? Your goal should be obvious and reflected in your website’s design. If you need support with this, visit website and see how easy it is to take the next steps.
Your Site Is Missing Information
More often than not, a visitor has come to your website in search of something very specific. They are looking for your hours of operation, your phone number, a way to get in touch, or an easy way to make an appointment. If this information is missing, they’ll leave your website frustrated—and probably look elsewhere.
Ultimately, the key to a great website is often clarity and simplicity. Put the most critical information where visitors can find it.
Your Website Layout Matters
You can accomplish a lot in 52 seconds if you put your mind to it! Set a timer for a minute, navigate to your business website, and find out what you can learn before the timer goes off. This will tell you a lot about the problems with your current website layout and what potential customers experience when navigating to your page.
In the meantime, spend another minute on our page! Our blog contains all the tech news you need to take your site to the next level.