A modernized social media strategy must now take into account TikTok, the trending video slot machine with a rapidly expanding user base.
B2C companies jumped on board early and earned their place as TikTok royalty by providing original content. As the networking video platform has grown, it has emerged as a highly sought-after growth potential for B2B.
TikTok is the ideal platform for B2B marketing and driving sales. With a B2B focus, Zapier Tiktok has assisted businesses in establishing their point of view on the platform and launching influencer, owned and paid TikTok content. Most importantly, though, it has produced leads and improved conversion rates. You may obtain lead information data right away thanks to integration with Mobile CRM and Zapier, which your sales staff can then channel into the sales funnel.
Eight Success Factors for B2B TikTok You Must Know
All clients want the same things from their social media experience, regardless of whether you’re marketing to B2C or B2B buyers: entertainment that keeps them occupied, inspiration that lets them dream, or useful content that aids in learning.
Recent studies have revealed that your B2B customers are still real people with real emotions, and their decisions aren’t always as rational as we might have thought.
The decision to invest in TikTok depends more on your brand than on the platform.
There are eight success factors to determine whether TikTok would work best for your company’s B2B social media strategy:
You Possess The Creative Ability To Produce Native Platform Content.
Ensure that you and the team have adequate creative scope and budget for learning by doing when producing B2B content for TikTok because it will not appear like your production approach for other channels.
The content on TikTok is funny, witty, and intimate. In relation to that…
You Are Prepared To Interact More Deeply.
TikTok is not the place for brand advertising streams with no faces. Users want TikTok to remain a creative, authentic avenue for human-to-human contact, and the argument against B2B firms joining the site used to be that marketers would spoil that.
The most popular brands on the site are those whose material doesn’t feel like a sales pitch.
You Possess The Creative Ability To Produce Platform Content.
Ensure that you and the team have adequate creative scope and budget for learning by doing when producing B2B content for TikTok because it will not appear like your production approach for other channels.
The content on TikTok is funny, witty, and intimate. In relation to that…
You Are Prepared To Interact More Deeply.
TikTok is not the place for brand advertising streams with no faces. Users want TikTok to remain a creative, authentic avenue for human-to-human contact, and the argument against B2B firms joining the site used to be that marketers would spoil that.
The most popular brands on the site are those whose material doesn’t feel like a sales pitch.
You Are Capable Of Handling A Little Cyber Bullying.
Seriously. This software might not be for you if a comment section full of “ok, boomer” sounds intimidating. Without a plan for TikTok moderation, a plan for TikTok will fail. It would be best if you played a strong community management game.
With Your Content, You Wish To Connect With A Somewhat Young Audience.
TikTok is a platform that appeals to young people, which presents a huge opportunity for B2B firms with a diverse customer base, bottom-up product development processes, or brands that draw in early adopters.
The same young individuals also own and operate enterprises, use and purchase software, and spend much time on social media (and are heavily influenced by it). Success and career progress are somewhat essential to Generation Z, and according to Statista, 41% of this generation are in the significant majority of innovator adopter types.
Already, people are producing or consuming content about your goods and services.
You may find a huge supply of user-generated content (UGC) on TikTok, a potent tool for your organic campaign and sponsored social ads. You could be shocked by what you find on TikTok if you search for your category or business.
UGC is more believable than highly polished, brand-created content, and it is especially well suited to the responsive and participatory types of videos that TikTok users prefer to watch.
You Desire To Be At The Forefront Of Content Trends.
Some of the best online concepts are developed on TikTok. TikTok videos that go viral are excellent models for material that performs well on other platforms. You’ve undoubtedly already seen films influenced by TikTok in your Twitter timeline, Instagram Reels, LinkedIn feeds, and YouTube Shorts.
TikTok is an entertainment and awareness channel. Therefore you’ll largely have to contend with top-of-funnel metrics when measuring ROI for social media. The unpleasant reality of TikTok is a continual cycle of “one-hit wonder” videos with tremendous interaction and reach, followed by periods of average view counts. This is true even with the anticipated ramp-up period to work out our quirks and discover your voice. You feel at ease with a long-term strategy (and its rollercoaster of inconsistent results). It’s natural, so don’t be alarmed.
What to Anticipate For TikTok’s Future
TikTok is experiencing rapid expansion, and the platform’s modern marketing capabilities are still in their infancy stage. The greatest moment to start experimenting with B2B social media strategy is now because we only expect TikTok adoption to increase.
