This digital age has affected all aspects of life and also enhanced the level of consciousness in the minds of citizens. The effect of digitalization on health care industry is astounding and has performed miracles to improve doctor-patient interactions in the management of ailments.
The increase in awareness has caused patients to search for solutions to their health issues Sometimes, pharma companies are also able to raise awareness via their marketing campaigns. Endo International, through its promotion campaign for Xiaflex does the same thing in the United States.
To learn more about it, check out Bentcarrott Comtill the very end.
The the Peyronie’s Disease:
It is difficult for people to discuss a medical condition with their doctor. Peyronie is among those. The growth of scar tissue inside the penis, causing it to curvature that is greater than usual, is referred to as Peyronie’s Disease. It also causes discomfort when you are in a relationship and is often as a result of an injury to the body.
The FDA has approved Xiaflex to treat this condition Other options that can be considered to the patient include surgery. According to Endo this condition, it affects 10% of the population, however, the rate of diagnosis is very low due to the patients’ resistance.
Bentcarrott com:
The campaign to promote Endo made use of the bent carrot metaphor to describe Peyronie disease, and named the website after it. The company aims to increase awareness among patients by providing details about the disease on the website.
The patient will be able to comprehend their medical condition by making use of the information available on-site, and also consult with a doctor. The site contains information on the following subjects:
- It contains detailed information about Peyronies the disease.
- The website also covers Xiaflex medicine and the various stages of treatment that can be achieved with this injection.
- The negative side effects of this medication are also mentioned and why people should not take the injection.
Bentcarrott Com function in treating Peyronies the’disease
The level of awareness about various ailments is in the low range among a substantial portion of the populace. The campaign for advertising by Endo employs every way to reach out to people across all platforms.
It makes use of commercials that feature bent carrots to inform people about the illness. The campaign is using primetime programs and streaming videos as well as the evening news to reach people. Social media, digital radio advertisements can help the company achieve a wider number of people.
The media campaign will create traffic to the site and help people learn more about the illness and the treatment. Bentcarrott.com complete with information it contains will play an important role in bringing patients and doctors closer.
Endo has completed two years of research into patients suffering from the disease Peyronie’s and discovered that it took seven years for the average patients to become aware of the disease.
Last verdict
According to medical professionals the patients must deal with a myriad of obstacles and be denied by society before they can see their doctor eventually. It is hoped to see that campaign to end the advertising campaign will make people aware more about the condition and help them find a solution.
