Building your brand’s identity is of the utmost importance if you’re a business owner. You want to present yourself in the most professional way possible while still maintaining a unique voice.
This can be achieved by creating a brand bible. But precisely what is a brand bible?
What is a brand bible?
A brand bible is essentially an internal document meant to guide how you should use your branding assets. It includes everything from logos and colors to fonts and photography style.
A brand bible will tell you how to use these assets in different scenarios, such as designing emails or creating social media posts.
It’s important to note that there are many different types of brands bibles out there, but they all contain the same information:
Brand story: This describes what makes your company unique and special among competitors
Colors: The colors used in your logo and other marketing materials are usually defined within this section
Tone of voice: This defines how you should speak about yourself as a company (e.g., friendly vs. formal)
How can a brand bible help your business?
The primary purpose of a brand bible is to provide you with all the information necessary to create a strong brand identity. Still, it can also be used to track and record essential data related to your business.
If you’re wondering why a brand bible is so crucial for your business, here are just some of the reasons why:
1. A brand bible helps you keep track of all your company’s assets. This includes everything from logos and slogans to taglines and trademarks, as well as any other resources you may use on an ongoing basis (such as fonts).
Without them being organized into one central location, you could use different versions of these items across various platforms (which could lead to confusion).
2. A brand bible helps ensure consistency throughout all aspects of your marketing efforts.
If you’re not consistent in how you market yourself online or offline, people won’t understand who you are or what separates you from others in the same industry or niche market space.
You need an easy way to ensure everyone is on the same page regarding your brand.
Can you build a brand bible on your own?
You may be able to create a brand bible yourself if you have the right skills and tools. But it can be incredibly time-consuming, and mistakes are easy to make.
The best way to build a brand bible is by hiring experts who understand the ins and outs of branding, such as branding agencies.
Many elements go into creating a brand bible, and they’re not all as simple as they might seem at first glance.
If you are set on doing it on your own, there are multiple brand bible examples online that you can use as a reference.
A well-written and accurate brand bible can be an essential resource for any business
A brand bible is an essential tool for brands of any size.
It can be very valuable as a compilation of all the critical things that make up your brand.
It ensures consistency across all your marketing channels, and you’re never stepping out of character, no matter your marketing tactic.
While brand bibles certainly aren’t for everyone, they can be extremely helpful for any business that wants to protect itself and its identity—who doesn’t?
It’s worth investing the time in making one if you haven’t already.
