Bulk SMS Marketing?

It is hard to deny the popularity of smartphones and tablets. Gadgets that have their own battery and cellular data connection have revolutionised the world and big companies started to use these gadgets for their advantage. The best tool that helps in contacting thousands of clients at once is bulk SMS online service. The thing that makes it so special, is the fact that every entrepreneur is able to send a message to each customer from the database in order to notify them on upcoming events, special offers and more. Thanks to the increased popularity of mobile phones. The amount of online traffic that is generated through smartphones is enormous and it would be a shame not to use it for making a good advertisement with the help of mass SMS.

Advantages of SMS Marketing

There are a couple of advantages that SMS for businesses have. It is important to learn about them before the usage of a dedicated online platform, as only in this case it will be possible to achieve the increase for sales and popularity of the brand within a short period of time. Among the top advantages worth mentioning:

  • Fully optimized promotions. It is very important to target it to a specific audience. Mass SMS can help with that dramatically. It gives an opportunity to send thousands of messages at once by spending only a couple of seconds in the process. Thanks to the optimization and targeting, such messages provide much better results than any other form of advertisements. 
  • High efficiency. Unlike in case of email marketing, bulk SMS technique has a much better efficiency, because more than 90 percent of receivers will at least open the message to see what is written in the message. It is a huge effectiveness, because none other form of promotions cannot provide such an engaging experience for customers. Especially nowadays, when it is possible to send a link via simple SMS. 
  • Convenience. SMS marketing is the most convenient way for e-commerce companies to communicate with the core audience. The reason for that is simple – there is no need for clients to download any additional software in order to receive a message from the text SMS service. It ensures that no matter what, clients are going to have an opportunity to receive and read messages, no matter what will happen with their computer or even if they do not have a smartphone. 

These benefits alone are already a good sign that SMS marketing is a winning strategy for literally any modern business. 

How To Use Bulk SMS?

In order to take the most out of this marketing strategy, it is recommended to use the text SMS service that was working in this niche for years. Considering that this technologie is not new and has been around for at least a decade, it should not be that hard to find a proper way of delivering a message to the wide audience of users. The reason of why it is important to use of a professional service when it comes to bulk SMS is because it is going to help with making sure that following rules are going to be followed:

  • Casual talk is avoided, because SMS is a professional tool;
  • Message is not overload with information;
  • The name of the brand is included in either title or the text; 
  • A link to the promotion is added via a simplified format of URL that was designed specifically for bulk SMS purposes. 

It is hard to organise a proper SMS campaign without enough sources and knowledge. Only those who have experience in such a marketing technique, a database of users and computers to send thousands of messages without any delays. Any person that has a business should give it a chance, because it is one of the best ways to enhance the popularity of the brand, even if it was created yesterday.

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

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