Craig Jackson, the Chairman and CEO of Barrett-Jackson, has become a towering figure in the world of collector car auctions. His ability to merge passion with business has transformed the company into a global empire. With an estimated net worth of $300 million as of 2025, Jackson’s success story is not just about wealth—it’s about dedication, perseverance, and an enduring love for classic cars.
Early Life and Family Background
Born in 1959 in Arizona, Craig Jackson grew up in a household that was deeply immersed in the automotive industry. His father, Russell Jackson, a Michigan native, was both a businessman and a skilled mechanic. Russell’s expertise extended to his role as a Chief Mechanic in the Air Force during World War II before he transitioned into restoring and selling classic cars. Craig’s mother, Nellie, played a crucial role in managing the business’s finances and daily operations.
Raised alongside his older brother, Brian Jackson, Craig’s early years revolved around classic cars and the auction scene. In 1960, his family relocated from Michigan to Scottsdale, Arizona, where they founded Classic Carriage House, a company dedicated to restoring and selling classic automobiles. This business ultimately laid the foundation for what would later become Barrett-Jackson.
The Birth of Barrett-Jackson
The roots of Barrett-Jackson trace back to 1963 when Russell Jackson met car enthusiast Tom Barrett through a classified ad. Barrett was selling a 1933 Cadillac V16 Town Car that had once belonged to Hollywood legend Joan Crawford. Although no deal was struck on the Cadillac, their shared passion for automobiles led to a lasting friendship and business partnership.
In 1967, the duo organized the “Fiesta de los Autos Elegantes,” a charity auction that gained popularity among car collectors. By 1972, the event had evolved into the Barrett-Jackson Collector Car Auction, officially kicking off its journey as a premier auction house. Their first auctioned vehicle, Adolf Hitler’s armored Mercedes-Benz 770K, fetched over $150,000—an unprecedented amount for a classic car at the time.
Craig Jackson Takes the Wheel
Growing up in the midst of the family business, Craig Jackson developed an unparalleled understanding of the auction world. However, tragedy struck in 1993 when his father, Russell, passed away after battling colon cancer. Shortly after, Tom Barrett retired, leaving the company’s leadership in the hands of Craig and his brother Brian.
In 1995, just two years after their father’s passing, Brian Jackson also succumbed to colon cancer at the age of 49. This heartbreaking loss left Craig as the sole leader of Barrett-Jackson. In 1997, he officially took over as Chairman and CEO, ushering in a new era of innovation and growth for the company.
The Rise of a Global Auction Empire
Under Craig Jackson’s leadership, Barrett-Jackson became an internationally recognized name in the collector car industry. The company introduced the “no reserve” auction format, which ensured that every car would be sold to the highest bidder. This approach not only heightened competition among buyers but also increased transparency in the auction process.
The flagship Scottsdale event now attracts over 200,000 attendees annually and generates between $100 to $150 million in sales. The company’s influence extends beyond live events, with auctions broadcast in over 200 countries, reaching millions of viewers worldwide.
In August 2022, Barrett-Jackson entered a groundbreaking partnership when talent agency Endeavor, known for owning UFC and WWE, acquired a 51% stake in the company for $261 million. This deal valued Barrett-Jackson at $520 million, solidifying its dominance in the classic car auction space.
Craig Jackson’s Legendary Car Collection
A lifelong car enthusiast, Craig Jackson has amassed an extraordinary collection of vehicles. His personal garage, which took over two years and millions of dollars to build, resembles a museum. The centerpiece is a circular rotunda showroom designed to replicate the wheel of a 1967 Shelby Cobra. Featuring leather walls, a terrazzo-coated floor, and a rotating turntable, this garage is a paradise for any car lover.
Jackson’s impressive collection includes rare and historic automobiles such as:
- 1970 Hemi Cuda Convertible – One of only 14 ever built
- 1988 Porsche Factory Slope Nose – A childhood dream car
- 1969 Camaro ZL1 Rally Sport – One of just two in existence
- 1961 Chevy Impala Custom Coupe
- 1965 Shelby Mustang GT 350
- 1997 Dodge Viper
- Ferrari Daytona
- 1932 Ford Custom Roadster
- A Custom Bugatti
Craig’s personal connection to cars runs deep—his first-ever vehicle was a Corvette gifted to him by his father, and the first car he purchased himself was a 1966 Pontiac LeMans, which remains in his collection to this day.
Luxury Arizona Estate
Beyond his car empire, Craig Jackson also owns an opulent mansion in Paradise Valley, Arizona. Purchased for $6 million in 2006, the 12,255-square-foot estate sits on over six acres and features his world-class custom garage. Given the soaring value of luxury real estate in Arizona, the estate is now estimated to be worth between $10 to $15 million. Due to the uniqueness of his garage, finding a comparable property is nearly impossible.
Craig Jackson’s Legacy and Influence
At 66 years old, Craig Jackson has cemented his legacy as a leader in the automotive industry. His relentless drive and keen business acumen have propelled Barrett-Jackson to unparalleled heights. His contributions have not only reshaped the collector car auction world but have also influenced generations of automotive enthusiasts.
Beyond business, Jackson is committed to philanthropy, particularly in supporting cancer research. Having lost both his father and brother to colon cancer, he has been a strong advocate for awareness and fundraising initiatives to combat the disease.
The Future of Barrett-Jackson
As Craig Jackson continues to push Barrett-Jackson into new territories, his influence remains as strong as ever. Whether through expanding the brand’s digital reach, enhancing auction experiences, or preserving automotive history, his vision ensures that Barrett-Jackson will remain at the forefront of the classic car industry for years to come.
Craig Jackson’s story is more than a tale of wealth—it is a testament to passion, resilience, and a lifelong love for automobiles. His name is now synonymous with the high-stakes world of car collecting, securing his place as one of the most iconic figures in automotive history.
