If you’re trying to succeed in ecommerce and grow your business, there are a lot of moving parts to consider. There’s customer experience, conversion rates, conversion funnels, customer acquisition — and that’s just scratching the surface of what an ecommerce marketer has to manage. One of the most important things is SEO, the best way to get customers to come to your store without spending anything much.
Search engine optimization (SEO) has become a necessary and important part of doing business in the digital age. However, it can be difficult to know where to start or what to do, especially as an ecommerce entrepreneur. See this article for essential tips for growing your ecommerce business through SEO.
Research for keywords
When it comes to ecommerce SEO, including Magento SEO, you need to get a lot of things right before you can start seeing any results. One of the most important things you need to do is research for keywords. But not just any keywords. You need to look for keywords that will generate organic traffic for you.
Keywords are a vital part of any ecommerce SEO strategy. If you don’t know what keywords to use on your website, you’re going to struggle. You need to get some keyword research done. Keywords are how people find you, so if you don’t use them, you’re going to get left behind. Everyone knows that keywords are important, but not everyone knows how to go about finding them. This is where a keyword research tool comes in.
There are a lot of different engines out there, and you should make sure you get one that’s relevant to your line of work. For example, if you’re selling clothes, you’re going to want to use a search engine that’s specific to clothing. This is an important part of SEO, so if you need help getting started, you should always reach out to an SEO specialist for advice. For example, for an ecommerce platform like Magento SEO, you can outsource to a good Magento SEO Hong Kong company.
Optimize headings and create title tags
When you are working on your ecommerce SEO checklist, make sure you optimize your headings and create title tags. For the best SEO results, you want to be sure your title tags and headings are relevant to the content on the page and are no longer than 70 characters. Keyword stuffing your title tags or headings is a big SEO no-no.
Use keywords in file naming and alt text
Every image you use on your website is an opportunity to help search engines find your content. If you’ve got a product image, you can make it easier for users to find your products by including relevant keywords in the file name and alt text. This is one of the simplest ways to make SEO easier because it doesn’t require any coding, and it’s a best practice that all websites should follow.
Search engines bots crawl the links on your website and determine the relevancy of your website to the keyword or a phrase by analyzing the data on the web page. The bots also scan the title tag and Meta description of your web page to get a general idea of your site’s relevance to the keyword. Aside from this, the bots will also crawl the images on your site. This is where you can use the alt text and file names to entice more visitors to your site.
The website should be indexable and crawled by Google
It is important that your website is crawlable and indexable by Google. This is the first step to getting your website working correctly. And the easiest way to check whether your website is crawlable and indexable or not is to use the Google search console. With the help of this tool, you can see how your website appears when your webpages are being crawled by Google. A successful crawl means your website is successfully indexed by Google.
Make use of rich snippets
Rich snippets are the new kid on the block when it comes to ecommerce SEO and the unique way that Google presents search results. Rich snippets can be both reviews (stars, number of reviews, etc.) and ratings (stars, number of ratings, etc.) and are another way that Google makes it easier for users to find the best ecommerce website for their needs. Making use of rich snippets can help increase your click thru rate and improve your Google rankings. For ecommerce Magento SEO, you want to make sure you are taking full advantage of rich snippets by tagging your products with their relevant information.
Rich snippets are a special way of displaying data. Instead of just returning the usual search results, Google may decide to also show a rich snippet. This means that Google will show a special display of your page.
Setup tracking and measurement
The first step to ecommerce SEO is to ensure that you have a good understanding of how your website is doing. You will want to keep track of traffic, conversions, and bounce rates. In addition to this, you also need to know how well your product pages are doing. Most ecommerce sites will have a conversion tracking tool installed, and it is very important that you are using this so you can see which pages are performing the best and which pages need some work. This will help you to decide what areas of your website to focus on for ecommerce SEO. However, with most ecommerce website platforms like Magento and Woocommerce, it can be hard to understand the technical measurements and analytics. But it is important to understand these to bring positive changes to your SEO practices and marketing techniques. At times like these, it’s best to branch out to a Magento SEO Hong Kong specialist and other similar ones that can be very helpful.
Make sure of mobile-friendliness
Recently, Google announced that in 2017 mobile-friendliness of a website will be a ranking signal. This means that if your website doesn’t meet mobile friendliness, it might be showing up lower in the search results. If your website is not mobile-friendly, your visitors will most likely be distracted and leave your website, which leads to fewer conversions.
There are two important things to take care of if you want to succeed in e-commerce SEO. The first one is the conversion rate, which can be easily achieved by making your website mobile-friendly. The second is search engine indexing, which can be achieved by adding structured data markup to the whole website. This structured data markup is absolutely necessary for indexing your products by search engines.
Prevent duplicate and thin content
Duplicate and thin content are the two biggest issues you have to deal with if you want to rank high on search engines. Duplicate content is a big SEO problem because Google and other search engines like to see unique content. If you have a lot of duplicate content on your website, you can get penalized by search engines. You can check for duplicate content by using an online tool.