Over time, technology has revolutionized society. Technology is changing everything – including marketing. Promotions, advertisements, and content strategies–have also become digital.
Content marketing may have evolved over the years, yet its fundamental principles remain the same: Know who your target is, have set some concrete goals in mind and have a strategy in place for spreading the message.
Let’s dive into the world of content creation, and see the changes in Asia.
What is Content Marketing
The steps in content marketing are always going in a circle: planning, making, publishing distributing, and sharing information. You want to connect your company with a group of people and get them to support and take part in your business.
Just think back five years if you think content marketing is important now. Smartphones hadn’t taken over the market yet in 2010, there weren’t many online influencers, nobody had heard of a voice assistant, and writing was mostly just a hobby.
More than 3.6 billion individuals are active on social media, and 6.95 billion have mobile phones, one example is those Asian content creators who can spread the brand in one word. The percentage of adults in the United States who use their mobile devices to get online has surpassed 80% and is only projected to rise.
Importance of Content Marketing
Access to the Internet has greatly changed how people do study and make purchases. Businesses traditionally relied on tried-and-true marketing and sales methods like television advertisements and face-to-face interactions to bring in more money, but now with access to knowledge available worldwide on the web people can learn independently without dealing with businesses unless they choose too.
Content marketing in B2B transactions is especially key given their complexity and long sales cycles. B2B buyers often do a lot of study before making purchases on behalf of their companies. This gives them the confidence to make (sometimes expensive) purchases. One piece of content could make the difference between two similar businesses when it comes to choosing one over the other.
Content marketing has gained significant importance over time. Businesses can attract customers who are actively searching for solutions by giving them information that makes them want to purchase something from them. Content that provides high-quality answers has an increased chance of converting potential buyers to actual ones and eventually customers.
Evolution of Content Marketing in Asia
On this continent, content marketing accounts for almost a quarter of all marketing spending. In the same way that many other areas have their own content marketing associations, Asia also has one.
Some of the most notable content trends in Asia right now are:
- The prevalence of video consumption is rising, and this trend appears worldwide.
- The use of mobile devices is increasing in popularity. It’s no secret that the internet retail sector is booming.
Asia is an expansive continent comprised of numerous individual nations with their own laws and guidelines for doing business there. Knowing these regulations is essential if you wish to create content specifically targeted towards this market.
Are You Breaking Into Asia Markets With Content Marketing? : If You Do!, This Research Offers Many Insights If you are trying to enter Asian markets with content marketing initiatives, this research could prove very helpful despite being several years old – as one of the most comprehensive guides available of this subject matter in this region.
Takeaway
Content and marketing success transcends geography or language boundaries; customers should always come first. Create plans, brand statements and original, engaging content designed to reach and captivate your target market audience. Consider hiring experts in the field to provide material that achieves your objectives. Respect the laws around language and privacy.
