In the world of practical innovation, few stories have captured attention quite like EyeWris, the groundbreaking brand behind wrist-wearable reading glasses. Founded by father-son duo Mark and Kenzo Singer, EyeWris has turned a simple frustration into a million-dollar business in just a few years. As of 2025, EyeWris is estimated to be worth over $1 million, thanks to a clever product concept, strategic media exposure, and strong post-investment growth.
How EyeWris Started: Solving a Problem Millions Face
The inspiration for EyeWris came from an everyday issue: losing reading glasses. Mark Singer, a veteran inventor and product designer, often found himself without his readers when he needed them most. Rather than accept the inconvenience, he envisioned a creative solution—glasses that could be worn on the wrist, like a watch or bracelet, so they’re always within reach.
Mark enlisted the help of his son Kenzo Singer, a structural engineer and jewelry designer. Together, they spent years perfecting a prototype that was not only foldable and functional but stylish and durable. The result? A sleek, wearable pair of reading glasses that redefines convenience without sacrificing comfort or quality.
Shark Tank Success: A Rare Full-Panel Deal
In May 2023, EyeWris entered the national spotlight with a memorable appearance on Season 14, Episode 22 of Shark Tank. Their pitch immediately resonated with the panel for its inventiveness and practicality. What followed was a rarity in Shark Tank history—all five sharks united to make a joint investment.
Lori Greiner, Kevin O’Leary, Daymond John, Barbara Corcoran, and Mark Cuban offered $125,000 for 20% equity, validating the product’s potential and giving EyeWris a major credibility boost. The exposure translated into a wave of sales and online buzz.
EyeWris Net Worth and Revenue in 2025
At the time of the Shark Tank deal, the $125,000 investment placed EyeWris’ valuation at $625,000. However, the brand’s growth quickly outpaced that figure. Within months of the episode’s airing, monthly revenue climbed to $77,000, amounting to $850,000 in annual sales.
Today, in 2025, EyeWris is estimated to be worth over $1 million, a valuation supported by consistent sales, product expansion, and award-winning design recognition. The company’s direct-to-consumer model has allowed it to maximize margins and maintain full control over product quality and brand storytelling.
Expanding the Product Line
After the Shark Tank boost, EyeWris expanded its offerings to include multiple sizes, colors, and frame styles. Initially targeted at older adults, the brand has broadened its appeal to busy professionals and tech-savvy users looking for everyday utility wrapped in sleek design.
Despite initial challenges with the one-size-fits-all frame, the team responded quickly to user feedback—introducing more comfortable fits and ergonomic enhancements to ensure wearability across all demographics.
Where to Buy EyeWris
Currently, EyeWris glasses are sold exclusively through the official EyeWris website, allowing the brand to maintain direct communication with its customers. This strategy has helped EyeWris cultivate a loyal fan base, gather actionable feedback, and avoid third-party seller markups.
The direct-to-consumer model also supports EyeWris’ high-end positioning, with pricing that reflects both innovation and quality. Each pair of glasses retails around $65–$75, balancing affordability with premium appeal.
Awards and Industry Recognition
EyeWris’ forward-thinking design has not gone unnoticed. The company has earned multiple prestigious accolades, including:
- Gold New York Product Design Award
- Silver Muse Design Award
- Red Dot Innovative Product Award
- Good Design Award from the Chicago Athenaeum Museum of Architecture and Design
These honors underscore the Singers’ dedication to creating a product that’s both practical and beautiful—a rare combination in the functional eyewear category.
Meet the Founders: Mark and Kenzo Singer
Mark Singer, believed to be in his early 70s as of 2025, has a long track record of invention and entrepreneurship. He previously helped create the ultra-popular Gorilla Glue brand and has received multiple design and engineering awards over the course of his career.
His son, Kenzo Singer, now in his early 30s, brought a modern engineering and branding perspective to EyeWris. With experience in structural design and wearable tech aesthetics, Kenzo helped bridge the gap between technical utility and visual appeal.
Together, this father-son team exemplifies intergenerational innovation—blending classic problem-solving with next-gen design thinking.
What’s Next for EyeWris?
Looking ahead, EyeWris is poised to explore new verticals in wearable optics. The team has expressed interest in developing:
- Blue light filtering lenses
- Prescription-ready versions
- Luxury and designer collaborations
With continued backing from the Shark Tank investors and a growing brand identity, EyeWris could easily become a major name in the consumer optics space—not just as a novelty, but as a go-to solution for on-the-go readers everywhere.
Final Thoughts: A Million-Dollar Idea That’s Just Getting Started
EyeWris has proven that a simple idea, when executed with smart design and strategic marketing, can transform into a seven-figure business. In 2025, with strong financials, passionate founders, and powerful investor backing, the company stands at the forefront of functional fashion.
From a pitch on national TV to widespread consumer adoption, EyeWris is redefining what eyewear can be—portable, wearable, and always within reach.
