Facts You Should Know About Online Marketing
Online marketing services are constantly evolving and undergoing a lot of changes in order to adapt to the changing digital landscape. The following of these essential digital marketing facts are based on current trends that many online businesses are adapting to, and refining their digital marketing strategies in response.
Most Online Experience Begins With a Search Engine
According to statistics, 93% of online experience begins with a search engine. This is why SEO or Search Engine Optimization efforts are highly important, especially for online businesses. Search engines actually dominate most of the organic traffic of a website.
With SEO, the higher your website ranks on the search engine results page, the more likely it is that potential customers will click onto your website. Thus, SEO is one of the biggest factors in drawing traffic to your website.
With online advertising, you can also try to leverage Google Ads for acquiring paid traffic. Because Google holds over 90% of the search engine market share, ads are sure to bring revenue and brand awareness for your business when done correctly. Internet users who click on search ads are 50% more likely to purchase
Informational Needs are More Important than Sales Messages
According to the Content Marketing Institute’s 12th annual report in 2022, 87% of business to business marketers who prioritize information over sales are more successful. The reason prioritizing the dissemination of information over seeking sales is more important is because educational content is usually more effective in ensuring that consumers make a purchase. In addition to this, by fulfilling the informational needs of consumers you can build audience engagement and trust, brand awareness through authority, as well as generate leads.
Video Marketing can Increase Brand Awareness, Leads, and Sales
Because practically all age groups prefer watching a video to reading, video marketing has gained much more importance compared to traditional content marketing. Videos are more likely to keep the user engaged since people often click out of an blog or other kind of text once people’s attention has been spent or if they find the text too tedious or lengthy to read. On the other hand, videos are a more naturally engaging format since it does not involve active reading.
According to statistics, 93% of marketers have successfully raised brand awareness through video, 81% of marketers believe that video leads to direct sales, and 86% of marketers can generate leads better with video. Approximately 82% of consumer internet traffic comes from online videos. Video marketing can be an effective way to increase brand awareness, generate leads and increase sales.
Overall the online marketing services landscape has changed significantly in the past few years, which is why it’s important to stay up to date with all the digital marketing trends that are constantly coming and going. Primal is one such digital agency that provides online marketing services, and is a top agency that is sure to stay up to date and caught up with all the latest trends.
