General Wholesale Vs Liquidation Wholesale: How Can Businesses Benefit?

Every business must find ways to help them save costs for better profits and future investments. One such way is to buy wholesale products that come at rates lower than industry standards. But, nowadays, wholesale can be divided into two categories – general wholesale and liquidation wholesale. Although both of these concepts are simple, there’s a lot of depth to both, and understanding it can work wonders for your business. In short, general wholesale deals with products people buy in their daily lives like home supplies, clothes, hardware, etc. On the other hand, liquidation wholesale companies like Quicklotz sell second-hand, overstock, and customer-return products.

But, how does the buyer benefit from these wholesale options? Before we jump into it, let us look at both of these wholesale strategies at a glance. So, what are you waiting for? Check the article below to understand the differences between general wholesale and liquidation wholesale and the benefits of each to better source inventory.

What Is General Wholesale?

When buyers directly purchase products from manufacturers at discounted rates in bulk, it is known as general wholesale. Although you might think it is similar to liquidation wholesale provided by Quicklotz, there are some key differences that you must keep in mind.

Usually, buyers purchase from general wholesalers at discounted rates and sell them to resellers or customers at higher prices. Generally, this wholesale inventory includes merchandise and products people purchase in their daily lives. This may include household items, furniture, food products, electronics, and clothing.

Finding a general wholesaler offering merchandise at higher discounted rates can increase the chances of you making a profit. Businesses can easily stock up their shelves, sell products at standard rates to customers, and enjoy high profits from each sale. You can also check with the product manufacturer to buy the merchandise directly and save more money.

Some benefits of general wholesale include:-

  • Quality Maintenance – Since customers directly buy from manufacturers, you can be sure to receive legit products that meet all quality standards in place.
  • Better and Cheaper Prices – Generally, people buy in bulk from general wholesalers because of the cheap prices. However, if you purchase in larger numbers, you might get an additional discount.
  • Long-Term Deals – When you buy goods in large numbers from manufacturers, it is easier to build customer relationships. Moreover, it sets the tone for long-term deals and mutually-beneficial business partnerships.
  • Lesser Risks – Since manufacturers follow policies and guidelines set, there is a lesser risk of getting defective products. This helps guarantee high product quality to users and build customer trust.

What Is Liquidation Wholesale?

Now that we know what general wholesale is all about, let us discuss liquidation wholesale. The term refers to the resale of merchandise from customer returns and is offered by top companies like Quicklotz. Mainly, these items are returned due to damage and can also come from overstock.

Unlike general wholesale, there is some risk associated with liquidation wholesale. For example, buyers do not know the condition of the product or its age. However, it allows businesses to buy goods at a fraction of their original prices, which leaves a huge chance for profits.

Some benefits of liquidation wholesale include:-

  • Cheaper Per Item Costs – Since liquidation wholesale deals in returned merchandise, bulk purchases in it are quite cheaper than that in general wholesale. So, buyers can enjoy lower costs for each item they buy.
  • Better Product Accessibility – Liquidation pallets offer more merchandise choices than general wholesale. It is easier for buyers to find products that might be otherwise very difficult to find.
  • Higher Profits – Since liquidation pallets are cheaper than their general wholesale and retail counterparts, businesses run the potential for huge profits.
  • Flexibility and Variety – Businesses can find a wide range of products at liquidation companies and purchase pallets as per their needs. This offers better flexibility and helps companies easily meet evolving and varying customer demands.

Advantages Of General Wholesale And Liquidation Wholesale

General Wholesale – Most products will be of great quality and follow all standards set in place. Moreover, these items are always relevant to the current customer trends and consumer buying patterns. Additionally, general wholesale products are rarely damaged, making them ready for immediate purchases.

Liquidation Wholesale – Most liquidation companies like Quicklotz allow companies to bid on pallets. This means that you negotiate the prices and can set an MRP based on your customer needs and business performance.

Disadvantages Of General Wholesale And Liquidation Wholesale

General Wholesale – Although general wholesale products surpass the quality of liquidation merchandise, they have some disadvantages. Most of these points are related to the difference in price points. General wholesale merchandise is available at prices higher than liquidated products, meaning you will have to resale them at higher costs. This also decreases the chances of consumers buying the product.

Liquidation Wholesale – The biggest drawback is that these products might be damaged and often need to be refurbished before being sold.


Both general wholesale and liquidation wholesale have their advantages and disadvantages. So, the ultimate call lies in your hands and should be entirely based on your budget and business needs. If you’re in need of a good liquidator, check out Quicklotz.

We hope the article helped you understand the differences between general wholesale and liquidation wholesale and could help you choose one. Let us know your reviews or reach out for help in the comments below!

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

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