Guide to Web Design for Graphic Designers

The procedure of developing a website must comprise web design. And how could you possibly be anything but thrilled about starting your own website? A useful work of art is what web design is all about, but where do you begin?

Nowadays, web design in London involves more than just a website’s appearance; it also takes into account its whole functionality. 

Moreover, web design can have a great impact on users as well as search engines, ultimately affecting your website’s rank. So, it is critical to design a website that is easy to use, treats the eyes, and is good for affordable seo london search engines as well. 

Read further to know everything about web designing. 

Web Development Vs. Web Designing

These two terminologies are often used interchangeably and are closely related. However, they are not similar. 

Website development is the process of creating and maintaining the framework of a website. It involves complex coding systems that guarantee the website’s functionality.

On the contrary, Web design describes the aesthetics and user interface of a specific website. The art of structuring and organising content on the site, which can be accessed and shared by people worldwide, is referred to as web design.

Functional elements of web design

Functionality refers to how your website functions, including its speed and usability, as well as the precise tasks that may be carried out on it.

The following are the functional elements of web design:


An individual web design includes multiple pages and elements that the audience can see or utilise. After arriving at your website, users can find the pages they require using the site navigation.

The best approach to ensure easy navigation for users is to incorporate a navigation menu into your design. It provides links to different content on your site and aids users in navigating between various pages and sections.

Website speed

Speed refers to how soon a visitor may access all of your websites after entering them. A slow website is disliked by everyone, especially in today’s fast-paced society. So, it must be operating at a rapid pace.

Several aspects might influence how quickly a page loads; some have to do with a visitor’s device, internet connection, or the website itself.

Nevertheless, it is essential to optimise your website for better speed. For that, you can utilise professional web design services in London.


Optimising a site for search engines is known as SEO or search engine optimization. It greatly influences the victory of your website.

There are a great deal of factors and various strategies to consider while optimising a website for SEO. For example, headlines, plugins, alt text to images, keywords, meta descriptions, backlinks, and various others. 

However, professional SEO services can be helpful and time-saving. 


We frequently read news online, navigate websites, and use web apps. But, our internet experiences aren’t always as good as they could be.

And the cause of everything is a terrible design that didn’t consider user experience.

UX factors to consider:

  • User-focused graphics, layout, and elements
  • Scannable web pages
  • Keep it simple and clear
  • Create visual hierarchy

Visual elements of web design

The aesthetic components of a website contribute to its overall appearance and feel just as much as its functional features do. Hence, it is beneficial to hire a graphic design agency in London that can take care of all the visual elements of your website. 

Colour scheme

Your website’s colour scheme will determine the site’s mood in web design. Additionally, properly using a branded colour scheme can be quite effective in boosting your online branding.

Choose the colours that will represent your primary colour, secondary colour, and accent colours when choosing a website’s colour scheme.


Typography is an essential component of web design. It can enhance the visual appeal of a website and make the written content more powerful. 

It includes font selection and text layout. You should pick legible fonts that fit your website’s aesthetic theme, and are, most importantly, consistent with your brand.


The website background plays a significant role in establishing the tone for your webpage. It is what viewers regularly scroll over, whether it is static or dynamic, plain or patterned.

To make your website background, you can upload any image or video, use a brand colour, choose a fashionable gradient, or go with a minimalist design and keep the background white. 

Whatever you choose, make sure it draws audiences’ attention and blends in with the general aesthetic concept of your website.

Website header and footer

The first element viewers see when they visit a website is a header, which is the top portion of the page. It is used to present a navigation menu, a logo, business name, or contact details.

A footer is fixed at the bottom of every page. Since it’s the last element spectators will see, you can add and reiterate crucial information without consuming too much visual space. 

Contact information, a map, an email signup form, and social media buttons are frequently placed in the footer.


During web design in London, it is crucial to keep users first, balance every element, not overcrowd it, and hire a competent professional. 

However, the most significant feature to consider is the responsiveness of a website. In the world of smartphones, when people are constantly in front of their mini digital world, responsive websites are the need of the moment.

James Morkel

Tech website author with a passion for all things technology. Expert in various tech domains, including software, gadgets, artificial intelligence, and emerging technologies. Dedicated to simplifying complex topics and providing informative and engaging content to readers. Stay updated with the latest tech trends and industry news through their insightful articles.

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