TV presenter and renowned motorcyclist Henry Cole has teamed up with the Vision Zero South West road safety partnership to spread a critical message about responsible motorcycling in Devon and Cornwall.
Henry Cole: A Trusted Voice in the Motorcycling Community
Henry Cole is a prominent figure in the world of motorcycling and television, renowned for his popular programs such as “World’s Greatest Motorcycle Rides,” “The Motorbike Show,” “Shed and Buried,” and “Find It, Fix It, Flog It.” Produced under his own production company, HCA Entertainment, these shows often feature the expertise of fellow motorcyclist Allen Millyard.
In addition to his television presence, Cole is the CEO of the custom motorcycle manufacturing company, “Gladstone Motorcycles.” His widespread influence in the motorcycling community makes him an ideal ambassador for promoting safety and responsible driving practices.
Jason’s Heartbreaking Accident
In a powerful campaign video, Cole brings the tragic aftermath of a motorcycling accident to light by reading a heartfelt letter from a biker named Jason. This Cornish biker’s life was irrevocably altered after he lost control while trying to “show off” on his motorcycle. Jason’s accident resulted in severe injuries and life-long scars, affecting his ability to partake in the activities he once loved.
Vision Zero South West: Striving for Safer Roads
The Vision Zero South West road safety partnership has launched this campaign to tackle the increasing number of motorcycling accidents in Devon and Cornwall. By highlighting the consequences of reckless motorcycling and the importance of wearing protective gear, the campaign aims to promote safer road practices.
Henry Cole’s Advocacy: A Catalyst for Change
Through his emotional delivery of Jason’s letter, Cole underscores the gravity of the situation and the urgent need for change. His involvement adds a compelling touch to the campaign, which seeks to resonate with motorcyclists and drivers alike.
A Call to Action: Prioritizing Safety on the Roads
Cole’s poignant message serves as a wake-up call, urging road users to prioritize safety and responsible behavior to prevent further tragedies. The campaign stresses the importance of being vigilant and cautious while riding, underlining the vital role of protective gear in safeguarding lives.
Transforming Regret into Responsibility
By sharing Jason’s story and his regret, the campaign aspires to leave a lasting impact, fostering a sense of responsibility among road users. The heart-wrenching impact of Jason’s choices serves as a potent reminder of the potential consequences of reckless behavior, and urges all motorcyclists to exercise caution and prioritize safety.
With its powerful message, the campaign launched by the Vision Zero South West road safety partnership, with the support of Henry Cole, seeks to make a significant difference in reducing motorcycling accidents and ensuring safer roads in Devon and Cornwall.
