Numerous home renovation businesses rely significantly on recommendations and word of mouth. You may get recommendations from previous clients or from their friends and/or relatives who may have seen your work.
However, getting the number of leads your business requires to expand your organization using this method alone is not enough. A more in-depth marketing strategy is required to extend your reach and generate more quality leads.
If potential clients are unaware that you exist, they won’t be able to work with you on their projects. Thankfully, you have more options than just the old-fashioned billboard and TV advertising.
Alternatively, you may utilize online home improvement advertising methods to increase your company’s visibility when customers are actively looking for solutions, which increases the likelihood that they will convert to leads.
- Create time-lapse presentations of your previous projects
Many websites for home remodelers feature “Before & After” pictures, but adding a “time-lapse” presentation will keep people on your site longer. Additionally, it aids potential customers in understanding the procedure involved, which might aid in closing the sale.
Post the time-lapse video to your homepage. Post the very same time-lapse “document” with a link to your website or other media platforms. Utilize the same material on different platforms, like social media, to spread it around.
- Have a well-designed website
A well-designed website has the ability to turn visitors into paying clients for your company around the clock.
Many business owners mistakenly believe that having a website with a list of their goods and contact details is sufficient.
All the info a visitor requires to make a knowledgeable purchase decision should be available on your website. Your website should have easy-to-use navigation so that visitors can quickly discover the pages that are most pertinent to them.
The next phase towards becoming a client is for visitors to find out how to get in touch with you about your ideas. By doing this, you may start producing qualified leads without spending any money on advertisements.
- Incorporate Search Engine Optimization
Your website must be on the first page of search engine results if you want it to draw in new visitors. Search engine optimization, or SEO, is the most effective approach to accomplish this.
The goal of search engine optimization is to make sure your website is relevant and up-to-date. It also entails enhancing your company’s internet reputation so that search engines will rank you higher than your rivals.
They’ll be more willing to return to your site and discover your offerings if you rank well for terms associated with your industry, such as “engineered flooring Toronto“, “storage rental north york”, or “sofas in Toronto”.
This implies that you may reach individuals when they’re actively seeking businesses like yours, as opposed to spending your marketing budget on radio or newspaper ads that people tend to ignore.
- Try email marketing
Not every visitor to your website who learns about your company will be prepared to work with you. They frequently spend weeks or months looking into possibilities.
To keep in touch with them throughout this time and ensure they don’t forget about your company, use email marketing.
Encourage website visitors to subscribe to your company’s free newsletter by adding an email registration form to the page. Then, regularly provide them with useful advice, business updates, and other information about home improvement.
This enables you to communicate with potential clients directly through their email inboxes and gradually demonstrate your domain expertise to them.
- Content marketing
You can utilize your website to post useful information in addition to the fundamental details about your business. This can include how-to manuals for do-it-yourself tasks, solutions to frequently asked queries about home repair, and project suggestions.
As users seek home improvement choices, this tactic, known as content marketing, draws them to your website. By giving them the knowledge they can utilize, you demonstrate to them your credibility as a source in your field.
The result is that even if website visitors aren’t instantaneously eager to work with your company, they’ll recognize your brand and remember who to call when they are.
- Customer testimonials and referrals
To display designs, blueprints, or even images of a project that has been finished, is one thing. It elevates things when you listen to your clients describe how they utilize their “new” space in practice. It gives your readers a chance to learn how remodelling projects can improve more than simply the aesthetics of a space.
Give your clients advance notice that you want to interview them on camera once the project is over and provide them with a list of open-ended questions to get them chatting. Again, the quality of the output should not be excellent; you can utilize your phone. Remember to post these “story” snippets on all of your platforms.
- Social Media Marketing
Smaller companies frequently do not feel the need to increase the amount of social media-driven marketing they include in their advertising strategies. However, it is a certainty that more and more consumers are using social media, particularly Facebook, to find home renovation services and to ask for advice, read reviews, and do research.
The best part about social media marketing is that you may design adverts based on your priorities and objectives. Generally, social media ads save businesses money on advertising by allowing them to concentrate on their selected target audiences and track the effectiveness of their marketing campaigns in real-time.
- Paid Ads
Paid search advertisements are a more direct and immediate component of digital marketing, but SEO is much more of a long-term tactic when it comes to raising online brand awareness. Your company will show up in a search engine’s sponsored listings if you employ paid search ads since you are able to target relevant consumers and hence produce more qualified leads.
The majority of paid search advertising campaigns only need companies to pay for them when customers click on the advertisement, making this a more affordable strategy for bringing traffic to websites.
