Webinars are an incredible addition to your onboarding campaign as they allow you to communicate with bigger groups of potential clients and customers. They lighten the workload for your customer service team by creating a bunch of beneficial marketing and training materials. And for the easy implementation of these highly functioning virtual set-ups, applications like Adobe Connect are worthy enough. You have the chance to share your expertise and talents through webinars while expanding your audience. Though onboarding may not be the first application that comes to your mind for webinars, a survey by GoToMeeting suggests that approximately 60% of webinars are frequently utilized by sales and marketing teams as conversion tools. A whopping 73% of business-to-business (B2B) marketers believe this platform will help them generate leads of high caliber. With remote work becoming the new norm, up to 31% of webinars on that platform were used for customer onboarding or training.
Benefits of using webinars for client onboarding:
- Be the expert: You may establish yourself as a knowledgeable, reliable expert by using webinars and videos. Using this medium, you may precisely show them how your product can address their difficulties and facilitate the achievement of their objectives. You can also show customers how to use particular product features to complete activities that you know are essential to them using on-demand webinars and videos.
- Interpret your customer’s need: Assistance from webinars during the onboarding process enables you to understand the goals your customer has for using your product. Compared to filling out a document or form, communicating via video allows prospective clients a lot more room and time to describe their requirements and aspirations. Additionally, it gives you the chance to ask clarifying questions that will help you better understand how to support them as they go through the onboarding process.
- Ease in product adoption: On-demand and live webinars and videos can greatly increase product adoption rates. Ensuring that your customers are familiar with and confident using your product depends greatly on the use of step-by-step walkthroughs and tutorials. They may rather quickly recognize the value of your offering, which encourages them to continue learning about the various ways it can benefit them. As you can answer their queries immediately and assist them in integrating your solution into their everyday lives and workflows, live virtual meetings thus can aid in increasing product adoption rates.
- Enhanced customer retention: The aforementioned three advantages ultimately helps you keep more clients and lower your churn rate. You can effectively show the value of your product and build a relationship with the consumers, using assistance from videos and webinars during your onboarding process. Hence, clients are more likely to feel safe investing in your goods as they perceive you as an authority who is approachable and eager to assist. Additionally, they are less likely to cancel or churn shortly as they are aware of how to use your product and recognize its value.
Final Thoughts: The benefits mentioned above describe well why client onboarding with webinars ought to be a great success. If you want to increase the amount of referral traffic to your website, try recording the webinar for the attendees. To make the most of your referral programs, webinars can also be employed as a technique for lead generation. You may assure value delivery by writing articles that address the concerns and subjects covered in the webinar. Making a webinar for customer onboarding success can be challenging if you are new to them. However, once you get the hang of it, webinars can be a powerful tool for attracting clients and maintaining their interest.