How Digital Marketing Became the Next Big Thing

A new McKinsey & Company study suggests that online advertising, e-commerce, and mobile commerce could account for $250 billion in annual American retail sales within a decade. 

It is not surprising to consider how much the internet has changed since it became publicly accessible in 1994. The internet is now considered a crucial aspect of marketing for entrepreneurs and large businesses alike. 

“Digital marketing has become vital to business success,” a new report from the Content Marketing Institute concludes. “Marketers that leverage content marketing have disrupted traditional marketing and built thriving brands.”

It’s easy to see why the digital marketing Houston agency has become so popular. But how did digital media become the next big thing? Read on to explore in detail:

1. Digital marketing solved a problem

Before the internet, companies relied on traditional advertising methods such as billboards and television spots to get their message out to potential customers. 

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But advertising like this is expensive, and it only reaches people who are willing to sit through a commercial break or stop and read an ad. 

It’s much harder to reach the broad audiences that brands crave at scale with traditional media, so advertisers are increasingly turning to digital channels to build their brands. And many digital marketing Houston agencies specialize in the various types of online advertising available.

2. Digital marketing is measurable

Thanks to the internet, it’s possible to measure how effective a digital ad was at inspiring people to take action. 

It means that marketers don’t have to rely on expensive focus groups or educated guesses about what will work and what won’t. 

Instead, they can test a new ad against an existing one to see which one generates the most response from their audience.

3. Digital marketing is flexible

Digital ads can be delivered in various ways, including display ads on web pages, email campaigns, and targeted search results. 

This gives digital marketers more flexibility than traditional marketers to reach potential customers.

4. Digital marketing is easy to access

Thanks to mobile devices like smartphones and tablets, the internet and all its content and opportunities can be accessed from almost anywhere nowadays. 

As a result, digital ads can be targeted more precisely than ever before at people who are looking for those products or services.

5. Digital marketing can be used for more than advertising.

Digital marketers have found that they can use the internet to sell directly from their websites, reducing their need to pay sales teams commissions on sales.  Some SEO Company Houston has even started offering free trials of their products and services online. 

6. Digital marketing is growing fast

The internet still has a lot of room to grow in terms of the number of people connected to it.  This means that digital marketing strategies will continue to expand outside the online world and into mobile devices, smart TVs, and GPS-connected watches and glasses.

In fact, digital media is growing so fast that some marketing experts predict it will overtake traditional media within a decade. 

7. Digital marketing has evolved into content marketing

While some people still think of “marketing” as something that’s done to a company, others see it as the business equivalent of what a sales team does to a prospective customer. 

In other words, marketing isn’t just about advertising a product anymore. It’s also about engaging with the marketplace and building a relationship with potential buyers.

8. Digital marketing has evolved into social media marketing

Traditional marketing strategies have always depended on getting as many people as possible to see an ad.  Content marketing takes a different approach. 

It’s all about publishing helpful content that attracts people interested in your products or services rather than giving them the chance to pass that information on to other potential customers through social media.

9. Digital marketing has evolved into mobile marketing

The spread of high-speed internet connections and extensive mobile phone networks has made it possible for marketers to reach customers through the internet anytime, anywhere.  (This is also known as “location-based marketing.”)

10. Digital marketing has evolved into data management

The collection of digital data is essential to any marketer looking to build a relationship with potential customers online. Marketers can use this data to create more targeted ads, identify potential customers when they use specific keywords online, and build products tailored to their needs.


The most important trend in digital marketing isn’t what marketers are doing; it’s how the internet is changing. That means that an increasing number of people who aren’t interested in digital ads will start getting them anyway (in forms like pop-ups and auto-playing videos) because ads are now delivered based on previous searches or other kinds of online behavior.

As more people log on, the marketers who have access to digital data – and can use it effectively – will have a significant advantage over those who don’t. Digital marketing is going to become even more widespread as a result. 

Suppose you’re a business owner or an employee of a company that isn’t using digital marketing yet. In that case, these trends should clarify why you need to start now. 

In the next ten years, the majority of your competitors will be using digital marketing strategies to promote their companies, and they’ll be the ones who benefit from this massive shift in technology. 

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

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