Running an online business can sometimes be a fast-paced, stressful, and challenging experience. It’s too common to see businesses struggle because they lack knowledge regarding the software and technology they need to operate efficiently. Every online business needs a website. You will want to keep adding content or producing new products or service updates to your website. It can take up valuable time you could spend on marketing efforts generating leads and sales.
By outsourcing your entire operation to a white-label web development provider, you can outsource all your technology and development needs, making scaling up your business much easier in the future. Read on to learn how white-label web development services work.
What’s White Labeling?
White labeling is a marketing strategy that involves creating a product, offering it under your brand name, and then selling it under another company’s name.
White-label web development services are a great way to expand your business beyond the scope of your brand. Instead of creating a new website from scratch, you can use white-label web development services to customize an existing site and make it look designed specifically for your business.
For example, if you have an e-commerce store that sells dog food, you could create a new website for this site with white-label web development services. The site gets built using the same platform used by other dog food retailers. It allows you to offer customers a better experience than they’d get if they visited your store directly from a search engine or mobile app.
Does White Labeling Help Businesses?
If you’re wondering how white labeling can help your business, it’s simple:
Business Growth
When you have a product sold in multiple locations and markets, having a consistent look for your packaging is essential. White labeling allows you to use the same brand color scheme in your packaging materials. It helps keep customers focused on the product and not distracted by what they see as they walk into your store or restaurant.
Brand Exposure
White labeling allows you to get more exposure for your brand. Customers will see your label on other products and recognize your brand name or logo. You can use this as an opportunity to promote your company and increase sales by offering special deals through white labels.
It’s Scalable
You don’t need to hire an expert and spend a ton of money on them when you can hire a company for the product or service you’re selling and let them do the work for you.
The average cost to bring on a new employee is $4,129. Moreover, the money does not factor in the time needed to find suitable candidates for these roles. You’ll be losing money because of all the time and effort you’re putting into your new department rather than cultivating existing clientele.
Boosts SEO
It’s an extremely effective way to boost your SEO, and it can also help you reach new customers by giving them a chance to try out a product they’ve seen in a store but never purchased. It means increased traffic from search engines like Google or Bing and sales from organic search results.
By using white labeling, brands can help increase their visibility on digital platforms like social media or e-commerce sites without spending money on advertising campaigns or creating new content for their website.
When Should You Use White Labeling Services?
You need white labeling when you want your product displayed as “the one” for your market if you also lack time, money, or a team of professional software engineers. The cost of developing your tool is likely to be far more than the price of purchasing a prebuilt platform. A terrible advertising campaign or the shutdown of the white label provider is the only two things that could result in a loss for you.
You require white labeling in the following circumstances:
- You need your in-house SEO tools to complete tasks and serve clients.
- You want to market high-quality SEO tools, but you don’t have one.
- Since marketing is your specialty, you realize the need to invest in quality SEO tools to pass off as your own.
- You must send clients branded SEO reports with your company’s name.
- You need a growing revenue stream but have little interest in developing new SEO resources.
Many clients and businesses need but don’t realize that white-label web development is an essential service. When you want to use a particular brand or company’s reputation but don’t necessarily want your name attached to it, white-label web development can help take the burden off. Even when clients don’t necessarily want this service, they may still benefit from it in other ways.
