Digital Marketing

How Does Google Rank Websites?


Google intends to produce relevant organic results for users. Relevant organic results refer to the websites matching the search query of users. These websites appear in the top search results via relevant and targeted keywords. Now, Google ranking is a complex arena which promotes bottleneck competition. How Google ranks websites is determined by numerous factors. Consulting with a Brampton SEO expert can help you sail through the competitive environment and improve your ranking for desired results. An expert knows the algorithm that Google uses to rank websites.

Google Uses a Three-step Approach.

Crawling

Google has a robust system involving web crawlers that send information to its servers about a website. Google examines the websites to rank them better in the search engine results pages. These scans take place periodically and at any time. Google crawling is imperative to understand to create an effective SEO plan. 

Indexing

Google analyses the website and checks its relevancy and safety standards. Once it approves the website, it gets saved to Google’s index database.

Display

Google’s algorithm uses a user’s search to comb through the Google Index for relevant and informative websites that match the search query. As determined by the algorithm, the sites will show up for their relevance and importance.

Google Ranking Factors

Website ranking is determined by several Google ranking factors. The search engine examines the factors used by a website to allocate a rank in the search results.

  • Relevant keyword usage
  • Site architecture
  • Content uniqueness
  • Site speed
  • SEO aspects (on-page and off-page)
  • Time spent on site
  • Number of inbound links
  • Quality of inbound links
  • Domain authority
  • Mobile-friendliness
  • Bounce rate
  • Citations and NAP consistency
  • Mobile usability

The list does not end here. These are some of the essential factors out of many others. How far a website rises depends on its authority and calibre than websites currently ranking higher. Moreover, how much weight Google’s algorithm gives to the importance of the website changes matters. It might move up only a few spots or it might climb significantly.

Apart from this, website design plays a significant role in catching the attention of Google and increasing your ranking. Hiring an expert in web design in Brampton can help you implement the design standards for online visibility.

Conclusion

Understanding the working of Google in ranking websites is simple. However, so much time and effort goes into creating an engaging website catering to the customer’s needs. It involves working consistently on content, site technical, and off-page optimizations to achieve high rankings. Hiring an expert can go a long way in maintaining your position in the competitive digital world. Focusing on content quality, relevancy, and site accessibility can help you reach your desired ranks.

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