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How Does Shopify App Development Enhance the Overall Store Experience?

Undoubtedly, Shopify is one of the best eCommerce platforms of all, and budding entrepreneurs have accepted that fact. Stating the demand, there are more than 4 million Shopify stores around the globe, and the count isn’t dropping. 

Beyond the astounding features and functionalities by default, one thing that makes this platform a winning pick is its customizability. You can seek Shopify app development to add custom features or functions to the store for enhancing both admin as well as user experience. 

Annually, developers from around the globe publish several new applications to the Shopify App Store to help merchants solve their eCommerce problems conveniently. But, most of the new Shopify store owners aren’t aware of the efficacies that come with it.

So, this article is dedicated to helping educate you on how the best Shopify apps result in scaling the overall store experience. Read along till the end! 

Are Shopify Apps Important?

The answer to it is ‘Yes, but it depends!’

If you want to run a small store with no extravagant vision of growing it in the long run, then the default features might just be enough for you to efficiently run your eCommerce business. But, the entrepreneurial mind that doesn’t settle for minimum success will definitely seek an expansion. 

This expansion will not just be in terms of adding more products but also brand value, customer base, added services, etc. And when you tend to reach out to a wider audience, your brand must compete with the top rivals in the industry. And that’s when your Shopify store should have the right features, functionalities and performance to help you stand out.

That’s possible only when you integrate the best Shopify apps into your store. The right apps would help you enhance your search visibility, boost the lead generation efforts and help scale the conversions. There is a difference between essential and nice-to-have Shopify apps. You must stick to getting only the essential ones over time when you feel the need.

How Do Shopify Apps Work Towards Enhancing the Overall Store Owning Experience?

Once you have your Shopify store ready, the next big thing you will come across after a while is how developing some applications would scale your store-owning experience. 

Well, you must know that Shopify apps are just like extensions or plugins to your existing store functions. Remember, you can add products, images, videos, content and a lot more to make your site appealing. But there’s no point to all of it if customers aren’t landing on your site or making purchases. 

Yeah, you will be converting sales, but not at the whopping amount you expected earlier. So, what’s going wrong? 

You must understand enticing your target audience is very important in this competitive industry. Getting a handful of sales by verbal promotions or by distributing flyers will limit your income. But getting the right apps onto your Shopify platform will help you with better SEO, more traffic, increased conversions and much more. 

For instance, you can install a Shopify form builder app to put up some discounts or offers for customers in exchange for their email address or newsletter subscription. It would not just convince the customers to make the purchase, but you will also be getting another contact for your email marketing list. Isn’t it a win-win investment?

Shopify applications will help you perform your business operations on a larger scale and eventually sell better. May it be marketing your products to a wider audience or winning over customer loyalty, hire a Shopify developer to get your needs attended.. 

What are the Benefits of Relying on Dedicated Shopify Apps?

To help you better understand the efficacy of Shopify apps for your store, here are some of the types of Shopify apps and their benefits for the store that you must know:

  • Let People Know What You Are Hosting

You can integrate an event calendar Shopify app into your store for updating and informing your audience about what you are hosting. Whether you are about to schedule a webinar, live show, event or any product launch, put it up on the calendar and let people know about it. In this way, your specific events would get immense traffic as well. 

  • Give a Wishlist to the Customers

Shopify wishlist app is one of the most common yet demanding applications for Shopify stores. In many cases, some customers might like a product in your store but might not have any plan for making the purchase immediately. In that case, they can add those favourite products to a wishlist. 

This would help them find the product easily the next time when they actually plan on buying it. Without a wishlist, customers prefer adding those products to the cart and leaving them there, which increases your cart abandonment rate. So, integrating such an app would help direct the customers to store their wishes in unlimited lists.

  • Selling Food Products Made Easier

If you are running an eCommerce store that deals mostly with food products, then you can consider integrating a Shopify recipe app into your store. It will help you market your products through a recipe that will be added to your product page or store. 

Suppose you are selling a bottle of hot sauce. In that case, you can post some quick recipes through this app to your store or product page that would explain the different ways you can use this hot sauce for your meals. This will increase the chances of customers being enticed to buy the product. 

Bottom Line

There are a plethora of best Shopify apps that can change the way you run your online store. You can add Popups, provide seasonal discounts, run email marketing, add chatbots, and much more. There is no limit to what you can do with your Shopify store to enhance its operations. 

Beyond the pre-developed apps over the Shopify store, you can hire developers to get you unique feature integrations as well. So, why settle for the limited user experience when you can scale the functionalities without a limit?

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

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