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How Label Materials Influence Craft Beer Buying Decisions

While the price may be a significant determining factor in buying craft beer, other factors can enhance a beer’s branding. These include UV technology and tactile effects that encourage consumers to engage with the brand. Branding for craft beer labels and UV technology has proven to increase reusability. The article below discusses other essential factors to consider when creating craft beer labels.

Tactile effects increase engagement with a brand

As craft beer brands look for ways to stand out from the competition, new materials and technologies emerge to increase shelf appeal. Specialized inks and finishing techniques are increasingly in demand, and tactile effects engage consumers’ senses, increasing engagement with the brand and, ultimately, its purchase decision. Using tactile effects to enhance label design can increase engagement with craft beer brands and breweries.

Interestingly, when beer brands are visually appealing and feel good on the skin, people are more likely to purchase their products. 

UV technology increases reusability

One of the key components of the performance of craft beer packaging by luminar.com.au is the end product. The protective coating protects the printed graphics from cold storage, ice, and transport challenges. Craft beer labels need to be resistant to both heat and water and have a high degree of adhesion to the substrate. A surface print like a craft beer label can benefit from UV technology, and this technology enhances the reusability of the label material and protects the printed graphics from damage. This technology can be incorporated into traditional labels and help craft brewers save money by cutting costs.

Branding is a high priority on craft beer labels

The focus of a craft beer label is equal parts personal preference and appealing to the ideal buyer. Most people shop with their eyes first. In addition, custom imagery is a popular choice for craft beer labels.

Craft beer labels follow specific rules that reflect their flavour and product type. Bottle shape and colour are also standard rules, and it makes the beer easier to find and is often a primary consideration when putting together a label. As such, craft beer labels must speak to these consumers. Branding is a high priority on a craft beer label, so consider all of these factors before creating your own.

A good font plays a considerable role in the overall brand personality. If your craft beer is modern and trendy, opt for a sans-serif font. Use a hand-drawn script font if you want to appeal to a more classic crowd. In addition, the font should complement the design of your beer. A bold font makes it easier to read, and it’s a great way to stand out among the crowd.

While legal requirements are essential, you should not ignore aesthetics. A well-designed beer label should make a statement about your brand and the quality of your brew. A unique design will attract customers and help your craft beer stand out in a crowded field. Moreover, a unique beer label can act as a mini-billboard for your product. You should also consider the taste of your craft beer and what it has to offer.

Price is a factor in craft beer buying decisions

Price plays a crucial role in the buying decision of craft beer enthusiasts. In fact, a Washington State University study found that higher income, younger age, and greater frequency of consumption were the main factors for consumers willing to pay higher prices for a craft beer. The study also found that the essential attribute in choosing a craft beer was its taste, followed by price and brand. Craft brewers can charge higher prices because the price is a key factor in beer buying decisions.

The survey included 13 questions about craft beer consumption and perception. The first part of the questionnaire investigated the frequency and location of consumption, whether consumed in restaurants or at home and with whom the consumer shared it. The second section aimed to assess the consumer’s perception of craft beer and its relative importance to commercial beer. The third section asked respondents to rate the importance of price and brand and the attributes of the craft beer in general.

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He is a graduate of Middlebury College. Contact us:-[email protected]

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