When it comes to content marketing, creating a dedicated SEO strategy will not be enough for you. Aside from this, you’ll have to use the right keywords too.
But, what are they?
How are you going to find them?
We have answered all of these questions through this article as elaborately as possible. Be sure to keep reading till the end to learn more in this context!
What Are Keywords?
Keywords, in essence, are the expressions or words that are used by internet users to raise queries on search engines.
For example, “best hotels in the USA” is a keyword that can help you find the ideal staying places in the country. Now, if you want to create an SEO-friendly title on it, you can write something like, “Top 10 Best Hotels In The USA.”
So, why should you use keywords?
Well, to begin with, it improves the overall SEO efficiency of your article. Besides, the ranking potential of the blog gets much higher too.
Types Of Keywords
There are generally three types of keywords that you can use for your content. Here’s what you need to know about them.
- Short-Tail: As the name implies, these keywords usually come in the form of four words or less. These tend to be a little non-exclusive and carry a specific type of client on your website.
- Long-Tail: These key phrases are much longer than usual and, therefore, offer more explicitness than the short-tail ones. They tend to attract a more designated crowd looking for items you offer.
- Evergreen: The evergreen keywords focus less on converting an audience and more on informing an audience about something. They usually come with a higher difficulty but have the capability of accumulating more traffic over time.
How Should You Conduct Keyword Research?
Let’s put the elephant out of the room first!
You have to use a keyword research tool for this purpose – there are no two ways about it. We’d ask you to opt for Ahrefs, SEMrush, or Ubersuggest for this purpose.
However, if you want to focus on long-tail keywords only, Long Tail Pro will be an ideal option for you.
Anyway, here are some of the considerations that you need to make while conducting a proper keyword research session.
High Search Volume
While researching a keyword, the first thing that you need to check is its search volume. It will indicate how many people are searching for the query for their purpose. Spoiler alert – the higher the volume is, the better the keyword will perform from an SEO perspective.
Keyword Difficulty
With keyword difficulty, you will understand how many articles have already been written on the exact key phrase. Hence, in this aspect, the greater your keyword difficulty is, the lesser your chance will be to rank higher on Google.
Conversion Value
The ultimate purpose of a keyword is to lead your reader to buy something from you. Due to this reason, most organizations tend to use specific phrases that are both relevant and attract the right people. Make sure to do the same for yourself as well.
Relevant
Like content writing, the stance of relevancy does matter a lot with regards to keywords too. While writing on a topic, you have to check if the key phrase is relevant to your services or not.
For example, if you have a shoe business, “children’s slippers” can be an option for you.
Competitor Analysis
Finally, you will have to focus on your competitors to some extent as well. For that, you will have to use Ahrefs, search for the specific keyword, and check the websites that have written articles on it.
The tool will help you find the phrases that they have used in their blog. We will ask you to use them as much as possible to improve your chance of ranking higher!
Final Thoughts
If we’re being honest, using a low-difficulty-high-volume keyword will only increase your chance of SERP ranking a little.
Hence, if you want to get the “top-place” on the SERPs, you’ll have to write unique information in your content. The overall structure of the same will be responsible to some extent in this regard as well.
