How to Create an Online Presence for Your Business

No matter how notable your brand’s physical presence is, it’ll stand out even more if it has a great online presence. A study from 2022 showed that 71% of small businesses have a website.

So how do you build an online presence for your brand? What’s the best approach for digital marketing and business marketing?

This guide will show you the quick tips needed to build a brand through the internet.

Here’s what you need to know.

Start With a Landing Page

Depending on the type of business you run, you might want to work toward a full-fledged website. However, in the beginning, you want to start by creating a landing page.

A landing page is a simpler, one-page website that introduces visitors to your brand. It’s great to sell a particular product, or service, or to showcase your portfolio.

This is a great way to get fast traffic to your brand. Afterward, you can decide if you want to expand to a larger and more complex website if necessary.

Search Engine Optimization (SEO)

The next step is to ensure that your brand shows up near the top of search engine results pages. This is done through Search Engine Optimization, also known as SEO.

To do this, you need to research the keywords that are relevant to your niche. For example, let’s say you sell luxury watches. You want to research the keywords that potential customers are searching for.

These can include ‘luxury watches for sale,’ ‘gold watches,’ and ‘diamond watches’ to name a few.

These are the keywords that you’ll have to incorporate into your written content. You want to include these keywords in blog posts, copy, press releases, social media captions, etc.

SEO can be a lot more complex and is an ongoing process. You want to hire expert SEO consulting services for this portion of building your online presence.

Social Media Marketing

Of course, you must use social media platforms to grow your brand’s online presence. However, ensure that you use the right ones for your brand.

Let’s return to the example of selling luxury watches. The best place to share images and videos of these watches is via Instagram.

However, TikTok might not be the best option. The latter is more targeted toward younger audiences who might not have the means to buy luxury watches.

Test out different social media platforms but stick to the few that matter to your brand. If only one social media platform matters, then you don’t have to expand to different ones.

Build Your Online Presence

Now you know the importance of building your online presence and how to do it.

The first step is to start by creating a landing page. The next step is to use SEO tactics to ensure you remain at the top of search engine results pages.

You want to hire professional services so that you always stay ahead of your competition. The final step is to build your presence on the best social media platforms.

If you need even more business marketing tips, we’re here to help. Check out the other great content on our website.

Richard Maxwell

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