Want to analyze competitors’ top-performing TikTok video ads? Downloading the videos allows you to watch and dissect them thoroughly. But TikTok doesn’t have a built-in download option.
Luckily, there’s a simple workaround to download any TikTok ad video from TikTok’s Creative Center ad library.
In this tutorial, I’ll walk through exactly how to find and save TikTok video ads to your computer for free using Creative Center.
Accessing TikTok Creative Center
First, go to TikTok’s Creative Center at tiktok.com/business/creativecenter. I’ll link it below.
Here you can browse popular ads or search for products like “luxury watches” to see relevant video ads.
Selecting a Video Ad
Click into any ad you want to download and click “See Analytics” to view performance data if desired.
For this example, I’ll download the MVMT luxury watch video ad.
Inspecting the Page Source
Right click anywhere on the page and click “Inspect.” This opens the page source code.
Right click directly on the video player and click “Inspect” again. This locates the video embed code.
Locating the Video File Link
In the page source, find the video link. It’s in the “src” attribute enclosed in quotes, starting with http and ending in .mp4.
This link leads directly to the video file to download.
Copying the Video Link
Double click to highlight the full video link. Right click on it and select “Copy” to copy it.
Opening the Video in New Tab
Open a new browser tab and paste the link into the address bar. Hit enter to open the standalone video.
Downloading the Video
Right click directly on the video player and select “Save Video As.”
Name the file appropriately like “TikTok-Luxury-Watch-Ad”. Then click Save to download it.
Verifying Saved Video
Open up the downloaded video file to confirm you successfully saved the TikTok ad to your computer.
Conclusion
In summary, this simple element inspection process lets you freely download any TikTok video ad from Creative Center for analysis.
Use this to dissect exactly what engages audiences and converts in top ads. Model what works for your own successful TikTok video ad campaigns.
FAQ
Q: Does downloading TikTok ads infringe on copyright?
A: Technically yes, but analyzing competitors’ promotions is considered fair use. Just don’t reupload verbatim copies.
Q: Can I download organic TikTok videos this way too?
A: This specific method only works for videos in Creative Center. Downloading others would likely violate Terms of Service.
Q: What are the ideal video formats to save TikTok ads in?
A: .MP4 is the standard video format that will be compatible across all platforms and editing tools.
Q: Is there a faster way to download multiple TikTok ads besides one by one?
A: Unfortunately no – downloading requires following this process individually for each video ad you want to save locally.
Q: Can I use a downloaded TikTok video ad in my own ad campaigns?
A: You should edit and adapt it significantly before reusing any content to comply with copyright laws.
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