You’ve worked hard to build your audience and keep them engaged, but how do you know when to send an email newsletter?
This is a question that many people struggle with. We’ve all been there: you have an excellent idea for a newsletter, or maybe you’ve already been sending one out regularly, but then the next thing you know—it’s time to send another one! Do you fire off the same message over and over again? Or do you try to make it new every time? What if your audience has already read that particular newsletter before?
It can be challenging to know when to send an email newsletter. But don’t worry—I’m here to help! In this guide, I’ll show you how to find the best time to send an email newsletter so your audience will be more likely to open up and engage with it.
Why Email Newletters Matter For Your Business?
Email newsletter is still the most effective way to reach your customers and prospects.
It’s also one of the most cost-effective ways to reach your audience. It’s also easy to track, so you can see how many people open each email and what they do afterward. You can also easily measure the results of your campaigns. This makes it easy to determine which emails are working and which aren’t.
Of course, there are other reasons why sending email newsletter matters for your business:
- Email is a fast way to send information to someone, and it can be done anywhere in the world. If you need something done immediately, there’s no faster way to communicate with someone than via email.
- Sending emails helps build trust with your clients and partners. When they receive an email from you with helpful information or a coupon code for their next purchase (or even just a smiley face!), they feel like they’re getting something valuable from their relationship with you—and that makes them more likely to stay loyal in the future!
- It’s a great way to keep in touch with customers who have already purchased from you—they’re more likely to remember who you are and what you do than someone who hasn’t bought anything yet.
- You can use email automation software like Mailchimp to segment your lists in exciting ways and ensure that each recipient receives only the content they want at exactly the right time! However, Mailchimp does have a slight learning curve. In that case, you can look for Mailchimp alternatives.
Tips For To Find The Best Time To Send An Email Newsletter To Your Audience
1. Gather data
The first step to finding the best time to send an email newsletter is to gather data about your audience. How often do they open emails? When do they open them? What devices are they using? How many emails are they opening at once? These questions can be answered by looking at your analytics through your email provider or on Google Analytics.
2. Analyze the data
Once you have gathered some data, look for trends in when people opened their emails and what times of day had more opens than others. This will help you determine what times are best for sending out newsletters.
When analyzing your email newsletter performance, click-through and conversion rates are important metrics. You can use these metrics to understand what time of day works best for your audience and adjust accordingly.
Another metric to consider is the bounce rate. The bounce rate refers to how many people have opened your email but have yet to click through or engage in any other way with the content. If you’re getting a high bounce rate, it could mean that something about the content is turning them off. Try changing things up a bit and see if that makes a difference!
3. Test your email send time
The best time to send an email newsletter to your audience depends on a few factors.
For example, if you want to send a weekly newsletter, it’s essential to test your email send times to see which works best. You can send out the same newsletter at different times during the week and see how much engagement each gets. You’ll quickly be able to tell which day your subscribers are most receptive.
You could also test different time slots to find out when most people check their inboxes. For instance, if you’re trying to reach a younger demographic, it might be more effective for you to send emails later in the day than earlier in the morning or afternoon.
You can do this by using a service like Mailchimp, or Klaviyo, which will allow you to schedule your emails later in the day or week. This way, you can test which times work best for your audience. If you’re looking for the best email marketing service, check out our comparison of Klaviyo vs. Mailchimp.
4. Optimize emails for the results
If you want your emails to perform, you must optimize them for the desired results.
Optimization can mean a lot of things. It could mean that you’re optimizing your subject lines or call-to-action buttons. It could mean that you’re optimizing your email content for mobile devices, or it could mean that you’re making sure that your emails look good on various screen sizes and resolutions.
The important thing is to ensure that you optimize for the results that matter most to you and your business.
Finding the best time to send an email newsletter to your audience is a delicate balancing act. It’s crucial to find a middle ground between sending too much and too little content, and it’s also essential to refrain from sending emails at times that will interfere with your subscribers’ lives.
The best way to find this sweet spot is by experimenting with different times and measuring the results. You can even hire an email marketing agency to help you craft a strategy. You might be surprised by what you learn!
Janani H is a content marketer at TargetBay, where she writes about email marketing, automation, and more. She loves helping companies get the most out of their marketing efforts by providing them with actionable tips and strategies. When she isn’t writing about it, she can be found riding the Metro and trying out new local foods. Connect with her on LinkedIn!