Custom promotional products provide ROIs like no other method of advertisements. It helps grow your brand awareness without spending much money, and you can customize them to meet your unique requirements. However, creating generic low-quality promotional products can backfire if you are short on marketing money. What’s the solution? You can create high-quality custom socks with your business logo on the same budget; it will provide you with positive returns. You can use promotional socks for corporate conferences, fundraisers, political/ non-political marches, or other events. These will commemorate the occasion, reminding attendees of your business and the great time. It is a fantastic way of getting your brand in front of new audiences – eye-catching custom socks will generate curiosity and turn the event into
a success.
However, to achieve these goals, your team will need to take some time to design socks to stand out. An uninspired or poorly designed promotional sock can work against your business. People associate the promotional products with the quality of products/ services you offer, so you need to be careful with a lackluster design.
Like most strategies, creating excellent custom socks is easier said than done; there is no magic formula. However, you can follow some basic steps to make visually attractive and appealing promotional socks.
- Consider the event and the audience: When you create custom socks for events, you need to consider your audience. Brainstorming your design and promoting will help immensely. Traditional apparel and products like t-shirts, hoodies, caps, mugs, etc., are not attractive to the younger generation. They don’t want to wear these products and turn into walking billboards of some random company.
Promotional socks are a different story; they are subtle, and the wearer can hide them whenever they want. Knowing the specific demographic you are looking to target will help you create custom socks accordingly. One of the best ways to determine what you should make for the event is by asking your audience. You can ask what sort of designs, styles, materials, etc., they would be interested in buying. You can share mockup designs and take a poll for their favorites. It will save you plenty of time and resources creating custom logo socks that nobody wants. After all, you are creating for people and not yourself.
2. The design needs to reflect the event and organization: Your promotional socks’ design must reflect both the event and your business. Follow these tips to incorporate branded elements for both your event and organization.
- Organization: The value in creating custom socks lies in growing brand awareness that you can achieve if people know your team made them. If you have your organization’s branding guidelines, you would want to stick with them. It helps creates a sense of familiarity and connection with attendees. You must use the business logo, brand colors, fonts, and other symbols representing your organization.
- Event: Every event has a particular theme, cause, or brand; it is essential to attracting more people and business. For customizing socks, you need to incorporate some or all elements of the events like name, colors, theme, slogans, etc. It would be better to consider the location, time, and place; you don’t want to distribute custom fuzzy socks in the middle of June.
Some of the mentioned elements will overlap with your business goals; you need to be creative for others. E.g., you can redesign your logo a little to reflect the specific event.
3. Leveraging colors and typography: Colors and fonts are powerful, and when used correctly, they can help you ingrain your business name in people’s minds. If you consider the text a central part of the sock design, try using event-specific slogans for more impact. It needs to be short and memorable; modify the event’s slogan according to your company’s vision if necessary. Follow these tips to make your phrase stand out:
- Don’t use multiple fonts: You want to keep things simple and not make the mistake of overdoing is better regarding fonts. Try to keep the fonts consistent according to the font you use in your logo. Choose a similar font if you want to incorporate the event’s fonts.
- Use color contrast: Colors might look different on screen and in real life. Check the physical samples and do not use colors blending with the sock background. Some popular color combinations are: red and white, blue and gray, green on gray, dark and light blue, blue and yellow, etc. No matter what combination you use, contrast background and foreground colors.
- Ensure it is legible: A big part of creating memorable promotional socks is using easy-to-read texts. It may be tempting to use fancy designs and texts, but it will lessen the impact of the text being difficult to read.
4. Partnering with a reliable manufacturer: The manufacturer you choose can make all the difference to your custom socks. You need to ensure they offer high-quality and different types of fabrics. You don’t want your promotional socks to start losing colors after one wash. A great platform with eighteen years of experience is EverLighten. They have a rich history of helping people and businesses make a positive impact.
E.g., Justine Arechiga – Director of nurses at Bundle Birth, Southern California – was looking for custom socks to raise awareness and change the culture of obstetrics. They were looking for high-quality custom compression socks in different sizes. EverLighten’s team helped her understand the entire process and offered various designs, sizes, packaging information, printed texts, etc. She was pretty satisfied and successful with her campaign. You can read her entire success story here, https://everlighten.com/blogs/success-stories/justine-arechiga.
Benefits of partnering with EverLighten:
Best pricing: They are a factory producing custom socks, not intermediaries, ensuring customers always get the best prices.
Quality in every product: They use top-quality materials and the latest processes to produce socks.
Fast turnaround time: They provide the quickest turnaround time for every order.
24*7 support: Customers can contact them 24*7 for their queries resolution; they reply within half an hour.
Real people, outstanding service: EverLighten loves helping; they offer various options.
Designs to impress: Your socks’ designs will look as you imagined with help from in-house designers.
No minimum order requirement: You can order any number of socks you need; they accept every order without a minimum limit.
Worldwide shipping: They deliver worldwide, and customers can track their orders online with an order tracking tool.
For more information, queries and design, visit https://everlighten.com/collections/custom-socks.
