Growing a digital presence, especially as a small catering company, can be difficult. You will find that there is a wide range of things that you can do. However, that can make it easier than you might have thought. There are some things out there that could potentially be real ‘game changers’ that can help you reach more of your ideal customers online. As you might expect, not all of them are going to be winners, but you can start with some that are more likely to succeed.
#1 Appeal to younger customers
Without putting too fine a point on it, younger audiences are the future of your business. You need to make sure that you understand what they like in order to inform your marketing. Say, for example, you run a restaurant or takeout food joint. In that case, you’ll need to know that a lot of young people are passionate about the environment, so having things such as sustainable box take away containers and using cleaner energy can be a great way to raise the appeal of your business to them. You’ll need to communicate your green initiatives in your marketing – such as when creating posts on social media and on your website, which your younger customers are more likely to see.
#2 Have a website
Having a website is the first step in creating a larger digital presence. This can help you market better and on a twenty-four-hour basis. For example, taking the point above, you can have your website talk in-depth about the steps that you are taking to be more ecologically minded and help the local environment, as well as potentially open you up to international trade, depending on what your business does.
#3 Social Media
Social media is an excellent gateway to contact more potential customers. This can be highly useful, and you might even see some immediate results. You will find that by investing your time and your money into social media, you will get the results you want if you get it right.
#4 Social Media influencer marketing
This immensely powerful tool can build on the presence you have already built and fast-track it onto greater things. It can be a great way to access communities and your target audiences through a source that they already trust for information. By getting a local influencer to try out your place or to sponsor their video, you might find that you have a lot more customers as a result, especially if you give the influencer a discount code.
#5 SEO
SEO is another incredibly powerful tool. It can be used to bring more people into your sales funnel and people who are looking for businesses such as yours to find you over your competition. It might be useful, however, for you to get the help of an agency to get this going for you, as this is not something for amateurs to try, no matter how gifted they think they are.
#6 Security
Lastly, making sure that you have the right level of cybersecurity protecting your website and your data in your business is really important to make the most out of your online presence. You will struggle to grow without the appropriate security to keep your customers’ trust and to keep your website working well, as well as keep your reputation with your customers, both new and old.
