Loose diamond wholesale is an industry that is worth millions and billions of dollars. The jewelry history is ancient, and its traces go up to 25000 years ago. However, a simple fishbowl necklace was found in a cave back in time. Thus, since now jewelry helps people to represent their individuality. Diamond is one of the main pillars of the jewelry business, and we can’t ignore its importance. According to the stats for 2021, refined and luxury jewelry sales like diamonds went up. The main reason behind this surge was that people wanted to treat themselves during the pandemic.
Issues of diamonds originality
It doesn’t matter if you are knowledgeable or not; the loose diamond wholesale business is always confusing. However, the confusion creates so many questions about whether the diamonds are original or not. So, if you want to eradicate this confusion, the GIA diamond certificate is here to help.
GIA diamond certificate:
GIA (Gemological Institute of America) is an institute established in 1931, and since then, it has gained authority and trust. The primary aim of this organization is to analyze loose diamonds and provide complete reports. However, the reports entail complete information about four cs’:
| Carat | Cut |
| Clarity | Color |
There is no doubt that the authenticity of the loose diamonds wholesale brings more sales. But many other things help to boost the business.
How to make a better website in the loose diamond wholesale business?
In this digital world, everything has converted online. So, it is a need to convert diamond wholesale online. Here are the following reasons to improve the wholesale diamond website:
List the wholesale diamonds:
If you are taking a start, then list all the diamond categories, styles, and types on the website. In this way, the retailers can better look at your products. But always keep in mind to focus on the trends and items in demand.
Use social media to spread the word:
We can take an example of Alibaba, how the advertisement is all over the social media. Social media is an important medium, and an average adult spends a minimum of 4-5 hours using social media. In this way, your business will start building authority and trust in customers’ eyes. Above all, it will bring customers from all over the world.
Take good photos:
Nowadays, images are everything. If the visuals are good and catchy, customers will feel more attracted to the products. So, the more professional photos you take, the more diamond wholesale buyers will feel invested. Thus, don’t feel hesitant and invest in a new camera.
Add website content:
Web content is another crucial thing that you shouldn’t ignore. The web content tells about your business, products, price, company history, material source, etc. So, make sure the fields aren’t empty. Above all, don’t forget to mention whether your loose diamonds wholesale has GIA certification or not. In this way, the wholesale buyers will feel more confident in making purchases.
Choose a theme that compliments diamonds:
The outer look and interface of the website are everything. So, make sure that people feel refreshed after seeing the website. Choosing a web theme that goes best with your diamonds is best. Moreover, color coordination is another crucial thing that you shouldn’t overlook. You need to understand that website reflects your voice and brand’s image. So, don’t only focus on traditional methods and make a dedicated “ABOUT” page to define the brand.
Pro tip: If you are in the loose diamond wholesale business, keep an eye on the market, trends, and competitors. Moreover, become a part of the international market and gather information like details, threats, and opportunities.
