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How to Start Digital Marketing

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Starting a career in digital marketing is a great idea in recent times. We are living in a world where every individual, business, and organization wants their online presence. There are approximately 5.16 billion internet users around the world, which comprises 65% of the world’s population. It means that literally every potential customer is on the internet, and it can be the biggest opportunity for every marketer.

Businesses are moving their traditional marketing budget towards digital advertising due to its affordability, flexibility, and tracking ability. In this article, we will explain step-by-step plan to start a career in digital marketing.

Learn the Basics of Digital Marketing

The first obvious step for beginners to learn digital marketing online. As a fresher, you should start your journey with understanding digital marketing, and its main components. Digital marketing itself is a broad term, and it consists of different kinds of online marketing methods such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, affiliate marketing, website marketing, content marketing, mobile marketing, video marketing, etc.

You should not need to be an expert in all the methods, but you should definitely have a good amount of knowledge about all kinds of marketing methods. Online courses are becoming very popular these days. If you are living in Chennai, you can join the best digital marketing course in Chennai.

Start Your Own Blog

Once you learned all the basics of digital marketing, the next step is to start your own blog or website and start learning practically. Starting your own blog is the best way to apply various digital marketing concepts in the real world. You cannot become an expert in digital marketing just by doing some theoretical course. You have to get your hands dirty with your blog by applying the different techniques in practice.

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In your digital marketing career, you will be promoting different blogs, websites, products, or services. For that, you have to practically learn SEO, PPC, and social media marketing, which you can learn by starting your own blog and applying all the digital marketing techniques in it.

Get Expertise in SEO

Search engine optimization (SEO) is the most basic and most important skill in digital marketing. You cannot start a digital marketing career without getting expertise in SEO. This is the first requirement in digital marketing, and all other skills come after that.

You can get expertise in SEO by applying all SEO practices in your blog. The first thing in SEO is on-page SEO, in which you have to optimize your title tags, descriptions, keyword density, anchor text, images, and content length. After learning on-page SEO, you should learn technical SEO which includes optimization of HTML tags, website speed, and making the website mobile-friendly. After that, you have to learn off-page SEO which includes mainly the link building techniques. You will become an SEO expert after learning all types of SEO.

Get Expertise in PPC

Once you will get expertise in SEO and how to implement it in a real website or blog, the next step is to learn PPC. It consists of Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Quora Ads, Bing Ads etc. You don’t have to learn all PPC platforms, just focus on Google Ads and Facebook Ads. These are the two most used ad platforms in the world and they share the majority ad revenue of the PPC market.

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These are the two most used ad platforms globally and share the majority of ad revenue of the PPC market. Similarly, you have to get skills in Facebook Ads, as it has now become one of the most important tools for digital marketers. You will not face any difficulty learning Facebook Ads if you already have expertise in Google Ads. Having a certification shows that you have necessary skills to run optimized campaigns on Google and Facebook.

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Start Working As a Freelancer

Now you are ready to get a digital marketing job as a freelancer. There are numerous freelancing websites such as Fiverr, UpWork, Freelancer, Guru, etc., from where you can get genuine freelancing work. Create an excellent profile on these platforms, and start your journey as a freelancer.

Congratulations! You have now become a digital marketer.

Final Thoughts

Digital marketing is a booming field as everyone wants to make their presence digitally, and want to sell their product or services through digital platforms. With the right kind of skill set, and strategies, you can start a successful career in digital marketing.

Frequently Asked Questions

Q. What is digital marketing?

Ans: Digital marketing is the promotion and marketing of products and services through the internet. It consists of SEO, PPC, social media marketing, email marketing, affiliate marketing etc.

Q. What is the future of digital marketing?

Ans: As businesses are spending more and more on digital advertising, the demand for digital marketing experts is also increasing, and it will be growing in the future.

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Christopher Stern
Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, the Federal Trade Commission, and other federal agencies. He is a graduate of Middlebury College. Email:[email protected]

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