How to Train Your SEO Team for Google’s Algorithm Changes

When it comes to a successful SEO strategy, you need to know how Google operates. In other words, you have to understand how the algorithm works and the changes you can make to your website to be in Google’s good books. Of course, when you know how the algorithm operates and what the search engine wants to see, you are able to boost your rankings and get your website seen by customers.
But, something you have to be aware of is that Google changes and updates its algorithm many times a year. Often, these tweaks are not a big deal. But, there can be larger updates that change the world of SEO. Here is a guide on what you need to know and how you can train your team for Google’s algorithm changes.
How Often Does Google Change Its Algorithm?
Know that thousands of adjustments to Google’s algorithm are made every year. Most of them, you are not even aware of. They can be small and insignificant to your company’s website. But, there can be major changes each year, and these are the ones that you have to be aware of. For example, some big ones in the past include Hummingbird, Penguin and Panda.
Therefore, if you were not aware that Google changes its algorithm, know that this is a regular occurrence. It is the big ones that you have to be aware of. This is when you have to consider informing your SEO team and thinking about how you are going to train them for the updates. Know that most companies hire a trainer for this. For example, check out https://www.clickslice.co.uk/seo-training-london/ to find out more about the training sessions offered by ClickSlice. The owner of the SEO agency offers bespoke training so that you can assess your website and get your team up to speed.
Will Changes Always Affect Your SEO Strategy?
The answer to this question is that it depends. It will depend on the type of changes and what Google is adjusting. Again, there are small changes made all the time, and often, they will not require you to update your SEO strategy. The difference will be when there is a big update, and this has the potential to affect the current strategy you have in place. Most of the time, big changes to the algorithm will be communicated ahead of time. This allows you to assess whether you need to make changes.
Therefore, know that the big updates can affect your current SEO strategy. In some cases, the changes can be so drastic that your current strategy can damage your rankings. So, you have to ensure that your team are aware of the updates and knows how to respond to them.
Tips for Training Your Team on Google’s Algorithm Changes
When you know a big algorithm change is coming, you should act quickly to get your team up to speed. This means they can adjust the current strategy. Here are some tips to help you train your team.
Hire a Trainer
If you are not aware of the algorithm changes yourself, it makes sense to bring in a trainer that can help your team. They are going to have the knowledge and experience to teach this to others and allow your team to understand what is going on. Spend some time choosing the best trainer for your business and budget. You should also consider their experience and what they are going to bring to the table. Those that have years of experience in SEO are more likely to give you better training. Indeed, they know the industry and what matters.
Reassess the Strategy
Once your team knows what the changes are all about, it will be time to reassess the current SEO strategy you have in place. You will need to give your team time to see what adjustments need to be made to make sure it is functioning at its best. So, every strategy that is currently being used has to be examined. Is it still going to be beneficial after the algorithm changes? Could it be doing damage to your ranking? These are things that have to be investigated.
Create a New SEO Strategy
Of course, in most cases, you will have to create a new SEO strategy. Indeed, if you have not been keeping up with changes in the past, this will be necessary. Your team will have to lay out what should be done in order to improve rankings. For example, they might have to carry out new keyword research, as well as plan new content and link-building techniques.
Implement the Changes
Next, your team is going to take everything they have learned at training and implement the new strategy. This should be worked on consistently, and this is when progress is going to be enjoyed. Note it can take several months to see progress with SEO. So, make sure you are patient and have faith in your team. Indeed, when you have hired the right trainer, you know the results will follow.