The world of global ecommerce presents businesses with unique challenges and opportunities specific to its digital medium. With an estimated 24 million businesses currently operating online in 2022, cutting through the noise in order to ensure your goods or services are getting noticed can be a sizable challenge. In spite of this, there are some innovative strategies you can apply in order to ensure you’re differentiating your business from the pack. Many businesses will be focusing on these new marketing technology trends in 2022.
Below we’re going to be taking a look at the most innovative business trends used by online brands in 2022. While not all are equally suited to different types of businesses, this article can serve as a valuable jumping off point if your marketing strategy has stalled and needs some fresh ideas. Without further ado let’s take a look at what can be done to make a splash in the modern online marketplace.
Online Comparison Platforms
Otherwise known as OCPs, online comparison platforms refer to a host of websites and related apps that are focused on collecting businesses or products from a specific sector together in one place. These take many forms, for example, sports fans in the Philippines can make use of the comparison features at SBO.net in order to quickly identify the best sports betting sites for their specific requirements, and new home owners in the United Kingdom can make use of MoneySuperMarket’s list of over 100 financial providers in order to find the cheapest rates on home insurance.
As these platforms are known to be trustworthy, new businesses would do well to get listed on an OCP that relates to their sector. Not only does this reflect well on your business, it always enables you to compete directly with the biggest names in the market on a level footing.
Discoverability
Making contact with your prospective customer base is one of the major challenges facing online businesses today. In much the same way that a department store in the middle of a shopping mall experiences greater footfall as a result of its location, having an online business with high web traffic is considered extremely desirable. There are several ways this can be pursued. The first is through developing a large following and presence across popular social media platforms like Instagram or Facebook. As social media algorithms tend to boost content providers and pages that already exert an outsized impact on their platforms, the higher the engagement you achieve, the more people will see your profile in their newsfeeds.
The second major way a business can increase discoverability online is through SEO, which stands for Search Engine Optimization. This refers to a series of techniques and marketing strategies focused on a single goal: that of increasing web traffic to your websites from search engines. Consider this – when is the last time you went onto the 2nd page of Google search results? This is a very rare occurrence nowadays as Google, and other search providers like Bing, almost always provide you with satisfactory search results within the first 5 or 6 links. As such, being able to get your business listed near the top of search results for terms relating to your specific sector, the goal of SEO, is priceless to a growing business.
Targeted Advertising
Referrals from social media make up around 20% of all global web traffic in 2022. What this means is that it’s essential for new businesses to carve out an identity and presence on these platforms if they want to ensure success. Fortunately, the likes of Instagram, TikTok and Facebook, make it easy for new brands to gain a foothold. In 2020, a staggering 97.9% of Facebook’s total revenue was generated by advertising.
With nearly 3 billion users on the platform, it has become the single largest prospective market for advertising in the world. Paying for access to this, for small brands, is priceless. This is because even small and niche businesses can establish themselves quickly thanks to the rich targeted advertising toolkits on offer that enable them to select the demographic cohort best suited to their goods or services in minute detail. By being able to push adverts exclusively to those most likely to be interested in products, it works out as a far more efficient and effective means when contrasted with traditional advertising campaigns.
