The role of social media in brand building and in increasing the amount of exposure a brand receives cannot be underestimated. Having a solid social media presence has become essential for brands to engage with a wider audience and build a long-lasting, trustworthy relationship with their customers.
In such a short period of time, Instagram has taken the world by storm, and everyone wants to join it and become a part of it.
The biggest advantage that Instagram has is that it has 1.386 billion people who are almost 2 or 3 hours active on it. Having billions of users is a pretty positive point for Instagram to propel businesses to try marketing strategies over there and earn potential customers. And why not?
There’s a big audience on Instagram that’s waiting for you. As the platform has new business-specific features, this is the right time to build your Instagram presence and market your business to larger audiences.
Some steps which will help you to succeed and market your business on Instagram are:
Determine the Purpose/Objective of your Instagram business account
Even prior to creating your Instagram business account, it is important to determine why you want to use Instagram for your business. Instagram can fulfill a lot of business objectives like:
• Boost the reach of your brand
• A platform to promote your products and services
• Create an interpersonal relationship with your customers;
And many more
Thus, in order to succeed, you need to clear your focus and set realistic goals for your profile. You can also use the SMART (Smart, Measurable, Attainable, Realistic, Timely) framework to determine your objectives.
Creating an attractive profile is most important.
Well, there is no hard and fast rule to craft your perfect Instagram business profile, the points mentioned below will help you and give you a solid starting point based on Instagram’s best practices:
Username: First and foremost is to have a catchy username; you should be creative while choosing the username. It should be easy to read and relevant to your business account.
Website: It is the clickable URL on your Instagram page through which people can go to your official website. Most businesses use their link for their latest promotional page, event, or latest product release.
Profile photo: Company’s logo is the best option for your profile photo so that people can easily identify your brand with a single glance.
Bio: Your bio is something that grabs everyone’s eye and makes your account interesting. You can describe what your business does or brag about your wonderful achievements in your Instagram bio to keep it engaging.
Make a loyal and committed community.
With so many busy users and photos floating around on Instagram, you might feel that it is hard to become a popular name on Instagram.
There’s no need to grab millions; slowly and steadily, you will get a pretty much following and loyal community.
So Instead of worrying about getting big numbers and to buy real Instagram followers, it’s best to approach an authentic community.
If you have a community whom you can trust, you will feel happy and can get the urge to work harder and make your profile valuable for people who follow you.
Craft Your Brand’s Narrative
If you want to establish a good image on Instagram and want to have consistency in getting good views, then you should try to tell a story with your every post.
It will make it more personal to the followers, and they will feel more connected to your page. Stories have also been an easy way to engage people and attract the attention of potential customers.
Publish Goal-Driven Content
It is necessary to post content that is important for your Instagram page and business as unnecessary posts might didn’t get a lot of attention.
As Instagram is not just a place to post photos, snaps, and videos, it is also like a platform where different companies come to sell, so you should make sure your content stands out among all.
Just make sure that your posts speak to those goals you are trying to achieve with your Instagram business account.
Make sure to use hashtags that suit your content.
What makes your post reach a vast audience? It’s the hashtags that make it easier for people to discover your content and engage with it. Hashtags are an easy way to grab a large audience.
Use the hashtags which relate to your content and brand voice. Use as many hashtags as you want but make sure it does justice to your content, and you get your posts seen by people who are more likely to be interested in your products or services.
Have enough engagement time
Engage with your followers regularly and make them feel like they belong here and they matter. Respond to their comments and mentions of your Instagram account so that they feel heard and get excited to interact with you again and again.
Other tips for engaging with your audience include hosting giveaways for them, organize an ‘ask me a question’ session or go live with them and make them an integral part of your brand.
Collaborate with influencers
Collaborating with influencers will give you an opportunity to grab a larger audience at once. When someone already having an established follower’s community reviews or promotes your business, it creates a greater impact, is loved by many people, and builds trust among them.
So, it might help to engage with content creators or influencers that relate well with your brand, understand your vision, and are famous for a specific reason.
Use the Ads feature
Promoting is one of the 4Ps of the marketing mix. Instagram ads provide you an amazing opportunity to expand your reach, elevate your brand awareness, and boost engagements on your posts and videos.
Instagram Ads appear on the feed of the people according to the Instagram algorithm that automatically provides the ads to the people in which they are interested or might search for it.
So, you can use both feed ads and story ads to reach out to the right target audience and increase your chances of getting new followers.
Final Words
It’s never too late to market your business on Instagram and gain potential customers. You might feel that Instagram is tricky, but you will be amazed at how easy and effective it is to use Instagram and gain potential customers.
