Getting a good ranking in Google search is a must for any business, regardless of industry and size, to be competitive. As every e-marketer knows, you can achieve Page 1 Google search rankings only if you implement SEO well. With keyword research being at the heart of effective SEO, it is natural for marketers to turn to keyword research tools, especially for enterprise businesses, where the stakes are huge. With websites often running into millions of pages, enterprise SEO is complicated and time-consuming. According to Search Engine Land, using an enterprise SEO tool, you can increase efficiency and reduce errors. The SEO tools you need for keyword research must handle the large volume of data generated and show the metrics that matter. A head-to-head comparison of the top enterprise SEO tools to enable you to make a more informed decision:
Botify
Botify is a comprehensive SEO tool specially built for large businesses. With Botify’s website crawler having the capacity to handle up to 250 URLs per second, it is evident that it can handle both volume and bulk. Botify has everything you need in an SEO analytics tool. It can show engagement data, log files, query tracking, and more in one place. Most importantly, Botify Intelligence lists all the SEO issues it identifies in your website and prioritizes them, so you know what to focus on first and make a difference to your SEO.
Some of the main reasons for marketers to prefer Botify include finding the best keyword opportunities in the latest rankings, building a list of keywords according to any grouping of topics, and the capability of using data at the level of the search console to search out pages with good impressions but low click through rates. The keyword research tool integrates all the best features of Google Search Console to help you conduct the best keyword research. Additionally, it facilitates opportunities for identifying new keywords and establishes the most relevant rankings at the moment.
Searchmetrics
Searchmetrics is right there at the top of enterprise SEO tools, and like most other comparable, it has many SEO research features. You can research keywords, PPC data, and key metrics. It also facilitates the creation of more relevant and focused content that encourage users to convert. Moreover, it helps to investigate your portfolio of backlinks.
Some of the most compelling reasons for using Searchmetrics to conduct enterprise keyword research include access to up to 200,000 keyword rankings, which provides more than adequate data for in-depth and comprehensive keyword research. Searchmetrics can generate keyword research reports with all the data you need, including search volumes of important keywords and their movements across a period. The tool also has a handy keyword gap-analysis feature that allows you to compare your rankings against your competition for specific keywords. Enterprise businesses prefer Searchmetrics for its fully-featured package because it is capable of catering to large volumes of data.
SISTRIX
Like many others leading the field in enterprise SEO, SISTRIX is another powerful and comprehensive SEO-data tool that empowers marketers to do everything they want to stay ahead in the game and boost their search engine rankings. You can research keywords across multiple parameters like the volume of search, trends, and competition to enable you to create unique and custom keyword sets. The tool lets you review competitor keyword strategies so that you know what to do to overtake them. All these features, along with others, like content analysis, site audits, and data about paid media, make SISTRIX a formidable SEO tool.
One of the top features of SISTRIX that make it popular with e-markets includes the keyword discovery tool that facilitates the exploration of seed keywords, related keywords, and associated SEO data. The tool provides historical trends of all keywords, including the competition, to allow you to place your top keyword recommendations into their proper context. The platform permits you to include up to 10,000 keywords in a list for creating content or optimizing web pages. It is the kind of volume that the typical enterprise business needs to deal with to stay ahead of the market.
Semrush
No list of top-class enterprise SEO tools will be complete if you do not include Semrush in it. It has made its mark in the SEO industry with detailed SEO site audits, PPC insights, data analysis, current rankings, content marketing, and a nifty content creation assistant. Even though like any other top-of-the-line SEO tool, it is a bot with no access to Google data, Semrush is still one of the best-regarded SEO tools by professionals for analyzing and presenting data and keyword trends.
You can use keyword research with data from Semrush to present your perspective on the most relevant and critical insights, including historical trends, search volume, and CPC data. You can accommodate up to 1,000 keywords in a list and conduct competitor comparative analysis with up to five other companies.
seoClarity
SeoClarity positions itself as an all-in-one SEO tool geared for the future. You can use just one tool to assemble keyword metrics, SEO data, content analysis, and automate SEO tasks to refine your SEO. SEO pros acknowledge the tool’s leadership in an approach to SEO based on data, specifically keyword tracking, analytics reports, and tracking of website errors.
According to the platform, it possesses the largest set of keywords in the world, estimated to be more than 30 billion over more than 170 countries. The tool aggregates keyword trends gleaned from billions of online searches. Moreover, it allows you to see the top 100 rankings of your competitors on any search engine. You can also monitor your keyword rankings daily, along with SERP previews for those terms. In addition to these benefits, you may also favor seoClarity because of its ability to add more than a billion new keywords every month, giving it immense clout in enterprise-level keyword research.
Conclusion
You must consider many factors when deciding which enterprise SEO tool to buy and use. You will need to reckon with the task of maintaining a mammoth web infrastructure with top-of-the-line SEO tools. Many of the tools discussed here have versions that carry hefty price tags. However, if you think the investment has the potential to generate the desired revenues by optimizing the performance of your website, you should not wait on the sidelines anymore.
