Lessons from Tixel: My Journey Through the Thriving Startup Scene and How You Can Succeed Too!

As the startup culture continues to flourish, it has become increasingly important to understand the key factors that contribute to success. I am lucky enough to work at Tixel, a wicked-fast ticketing platform. Working at Tixel, in marketing, has provided me with valuable insights into the inner workings of a successful startup. In this article, I will share the key lessons I learned from my time at Tixel and how they can be applied to other startup ventures.  Get ready to level up your game and learn how to make your own startup success!

What does Tixel do?

Tixel is a startup company that has disrupted the ticketing industry by creating a secure and transparent marketplace for buying and selling event tickets. With the rise of the sharing economy, Tixel has experienced rapid growth and has become a leader in the industry. Startups like Tixel play a crucial role in today’s economy by driving innovation, creating jobs, and promoting competition. Through my experience working at Tixel, I have gained valuable insights into the factors that contribute to the success of a startup. Here are the top four lessons:

1.Importance of Creating a Culture of Collaboration and Teamwork

One of the key factors that contribute to the success of a startup is creating a culture of collaboration and teamwork. At Tixel, every team member was encouraged to share their ideas and provide feedback. This team-oriented approach to problem-solving allowed us to find creative solutions to complex challenges. The culture of collaboration and teamwork also helped to build a sense of trust and respect among team members. By valuing the contributions of every team member, we were able to build a stronger and more cohesive team.

2.The Significance of Agility and Adaptability

In the fast-paced world of startups, it is important to be agile and adaptable. Tixel was constantly evolving and adapting to changes in the market. The company was quick to pivot when necessary, which allowed us to stay ahead of the competition. For example, when the COVID-19 pandemic hit, Tixel adapted quickly by partnering with other organisers and artists to provide resale tickets to events that had been postponed. This ability to pivot and adapt to changes in the market allowed Tixel to continue growing and expanding.

This fast-pasted startup world also meant that I had to be able to take projects and pivot them quickly.  We aren’t looking for buyers right now?  Okay, I’ll pivot to speaking to sellers in my ad copy.  Or this research I’ve been doing isn’t relevant to the strategy anymore?  No problem, I now have some knowledge that will help me as I look into other options.  At first it was hard because I felt attached to my work but when I stepped back at looked at the greater purpose it helped me become more flexible.

One example of my project adaptability was during our recent expansion to the UK market. I had created an email campaign that I knew would work really well in our market based on my previous experience however my manager brough to my attention that we were no longer only speaking to Australian market.  I needed to adjust my project to include a version that was relevant to the UK or spoke to a more general audience.  By being agile in this situation I was able to create a new campaign that successfully spoke to both markets.  Despite the challenges of entering a new market, with an agile approach Tixel established a strong presence in the UK in a relatively short amount of time. This not only generated new revenue streams but also helped to solidify Tixel’s position as a leading player in the global event ticketing industry.

3.The Value of Customer Feedback

Another key factor in the success of a startup is the value of customer feedback. At Tixel, we placed a strong emphasis on understanding the needs of our customers. By listening to their feedback, we were able to develop a product that was tailored to their needs. This customer-centric approach helped us to build strong relationships with our customers, which in turn led to increased loyalty and word-of-mouth referrals.

For example I worked on a project to improve our customer experience focused on the event pages on the site.  We took the customer feedback to heart and made several updates to the event page appearance. We simplified the layout and made it easier to find important information, such as event details and ticket prices. Additionally, we added frequently asked questions and seating chart to give customers a better idea of what they were purchasing.

The impact of these changes was immediate. We received numerous compliments from customers about the improved user experience and the ease of finding relevant information. Our sales also increased as a result of the improved event page appearance, demonstrating the tangible benefits of listening to and implementing customer feedback.

4.The Importance of Risk-Taking and Resilience

Finally, a successful startup requires a willingness to take risks and the resilience to persevere when faced with challenges. At Tixel, we faced numerous challenges along the way, from regulatory hurdles to fierce competition. However, we remained committed to our vision and continued to take risks. For example, we expanded our operations overseas despite the challenges of entering new markets. This willingness to take risks and persevere in the face of adversity helped Tixel to become the successful company it is today.

One particular campaign I worked on involved partnering with a major music festival to sell tickets through our platform. However, just days before the festival was set to begin, a major competitor launched a similar campaign, threatening to steal our potential customers.

Despite the setback, our team remained resilient and determined to make the campaign a success. We quickly pivoted our strategy and focused on highlighting the unique benefits of purchasing tickets through Tixel, such as our buyer protection guarantee and user-friendly platform. We also increased our social media presence and engaged with customers on a personal level.

Our efforts paid off, as we were able to exceed our ticket sales goals for the festival despite the competition. This experience taught me the importance of taking calculated risks and the value of resilience when faced with challenges. By staying committed to our vision and adapting to changing circumstances, we were able to overcome obstacles and achieve success.


Working at Tixel has provided me with valuable insights into the factors that contribute to the success of a startup. Creating a culture of collaboration and teamwork, being agile and adaptable, valuing customer feedback, and having the willingness to take risks and persevere are all critical factors. As startups continue to drive innovation and create jobs in today’s economy, it is important to understand these key lessons and apply them to future endeavors. Startups have the power to disrupt industries and change the world, and by embracing these lessons, we can create more successful and impactful startups in the future.

James Morkel

Tech website author with a passion for all things technology. Expert in various tech domains, including software, gadgets, artificial intelligence, and emerging technologies. Dedicated to simplifying complex topics and providing informative and engaging content to readers. Stay updated with the latest tech trends and industry news through their insightful articles.

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