Multi-Year Extension Announced between NHL and BetMGM

NHL (National Hockey League) and BetMGM, which is a popular iGaming and sports betting operator, announced a multi-year extension for their North American partnership on 19th December 2023. BetMGM retains the rights to continue as the official gaming and sports betting partner that looks forward to creating a superior VIP experience for all the fans of the league. As per, the operator aims to utilize the visual elements of the NHL to design casino games and to feature during televised broadcasts nationally.

The CEO of BetMGM, Adam Greenblatt, said that the extension of the partnership between their firm and NHL will enhance the products of the gaming operator and elevate the entertainment value for the fans that will offer unforgettable experiences through their loved games. He said that the NHL has a lot of entertainment potential as it offers the perfect amalgamation of teamwork, skill, and athleticism and they will look forward to offering new content and experiences to the fans and customers.

BeMGM is going to get a golden stage for branding on the broadcasts that are televised nationally in the US region. The camera-visible signage of BetMGM will extend to the Stanley Cup Playoffs and the regular season of the National Hockey League. All this will be highlighted by the inventory, which will include the Dasherboards that are enhanced digitally. These DEDs (Digitally Enhanced Dasherboards) serve as the advanced approach of the NHL to dynamic advertising and virtual slot in-ice ads.

Jason Jazayeri, the Vice President of NHL Business Development, said that they are excited about the extension of the partnership with BetMGM. He stated that the advancement of the extension with the sports betting operator, BetMGM, will focus on building new and unique experiences for all the fans of the league. It will focus on media programming and event activation to deliver new ways for the fans to interact with the sport and engage in memorable experiences.

Both the parties, NHL and BetMGM, prioritize responsible gaming education. They are the official partner of the public service campaign Have A Game Plan.® Bet Responsibly.™ of the American Gaming Association. The campaign focuses on educating both the seasoned and newbie bettors about the responsible approach of sports betting.

BetMGM keeps on expanding into new marketing, grabbing new opportunities on the way for the company while keeping the focus on responsible gaming. The operator offers several resources to its customers that help them to play the games responsibly. It has developed and offered GameSense, which is a leading program in the industry that focuses on responsible gaming. The British Columbia Lottery Corporation has licensed the program to MGM. Moreover, the program is integrated into the mobile app and desktop version of the platform. All the customers will enjoy the same experience through the GameSense program that they get in the brick-and-mortar properties of MGM Resorts across the whole nation. This whole program further enhanced the tools of the operator that encourage the customers to play responsibly and entertain themselves while enjoying a safe digital experience on their online platforms. Customers can download the BetMGM app on their Android and iOS devices. Moreover, they can access the online platform from their laptops and desktops.

A Brief On BetMGM

A renowned gaming entertainment and sports betting company, BetMGM has emerged as an industry leader in the online gaming niche. Even though it came into existence in 2018 in New Jersey, it has gained huge success using state-of-the-art technology. The company is known for its top-notch access to MGM’s online and land-based sports betting and other online gaming businesses, owing to its strong partnership between Entain Plc and MGM Resorts International. Also, they use internationally acclaimed payment gateways for high-end payment safety. Not just this, their affiliate program is free to join with amazing benefits such as comprehensive reporting and attractive sign-up offers for maximizing your commissions in the best way.

A Brief On The NHL

The National Hockey League (NHL®) has over 670 million fans around the world. With 32 member clubs and players from 20+ countries, the NHL continues to engage its fans via its free NHL application,, and other social media accounts on Twitter, Facebook, TikTok, YouTube, and Snapchat in eight languages. Every team fights for the most eminent sports trophy, i.e. the Stanley Cup®. NHL Productions showcase programs featuring team personnel, players, and coaches to keep the audience thrilled for the upcoming gameplay. With an aim to build healthy communities using hockey sports encompassing all races, colors, nationalities, sexualities, socio-economic statuses, and creeds, the NHL is hell-bent on creating inclusive environments and expanding hockey access to participants. This is done via the Hockey Is For Everyone® initiative by the NHL, and it keeps working steadily with investments of over $100 million in youth grassroots programs to date.

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

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