Office Aesthetics as an Element of Competitive Advantage in Business

An office is the soul of any given business and in today’s fast paced world the office is the face of a business that goes a long way towards not just keeping employees satisfied and keep employee turnover at bay, but also gain significant competitive advantage.

Gaining competitive advantage via office aesthetics is especially true for law firms, investment firms, architecture firms and businesses that use the office as a place where clients visit to make business transactions. Among the benefits of having an office that is aesthetically appealing include clients having more confidence in the business’s ability to deliver which leads to easier conversions, comfort for both clients who visit the office and also comfort for employees which is crucial towards having a clear mind allowing everybody in the office to focus better on what they are doing.

An office that is designed to look good also plays a crucial role in employees ‘wanting to be’ in the office and deem the office as a second home which in turn reduces absenteeism. Apart from that, a good-looking office also allows sales teams to invite potential clients to the office instead of meeting outside which lowers cost and saves time for sales agents as they do not have to travel, face traffic, burn fuel, and spend money at cafes or restaurants. This article examines the primary elements that are critical towards establishing an office that is appealing aesthetically which are décor, lighting, furniture and arrangement among others.

The most important factor within the sphere of any décor is the background and by background we mean the paint colour of the walls. The type of business could weigh in the choice of colour for walls, but in today’s modern world light coloured paint is trendy. Light pastel wall colours lighten up moods and advocates a positive environment.

Avoid too much dark or loud colours such as bright red, black or dark blue and green, however bits of these colours at strategic areas could enhance the appeal of the office and reflect a the bolder side of the business. Painting is generally very affordable and offers instant transformation of the business outlook. Introducing plants and hanging a few artful framed pictures on walls are the other options that could be considered to make the office environment more alive and spirit lifting.

Office furniture and lighting could take up the bulk of the office set up budget therefore it is important to choose furniture wisely. It is easy to buy office furniture in Melbourne, however it is crucial to conduct due diligence when buying furniture, give thought to the furniture design, colour, quality and more importantly comfort for those using this furniture.

Next is lighting, not too bright, not to dim is the best way to go about lighting. Ensure that there are no dark corners and the lighting is even throughout the office. The arrangement of furniture is also important; ensure that the arrangement does not cause clutters to develop. Placement of desks and rest areas must be carefully measured in order to ensure that employees have adequate room to perform their duties and not feel closed in.

A well-designed office that is appealing to look at will enhance the client’s confidence in the business. In the event that the client is looking for the best option among the available competitors, the most appealing and well organised office will certainly stand a better chance of closing the deal.

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

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