Business communication and team collaboration continue to shift at an exponential pace. From video conferencing to group messaging and email, business professionals continue to adopt new ways of collaborating across the office and company. Just as important is how they’re doing it: Faster, more easily, and with more accountability than ever before.
Video proofing is a method of communication that includes a meeting in which the participants are expected to answer questions they were not present for or could not hear clearly. Video meetings involve one or more meeting participants, who are often asked to review footage of the event and prepare responses. This guide will explore the benefits of video proofing in your company’s communication.
What Is Video Proofing?
Video proofing is basically the step where you show your work to stakeholders. You can do this with a presentation or by giving them an example of what your work looks like before it’s sent out for revisions. It’s common practice in film production and advertising, and more companies are using this tool.
Video proofing, a.k.a. in-person or face-to-face proofing, is a process by which business professionals or team members collaborate and discuss concepts, ideas, and issues face to face before they are made into formal plans. Video proofers ensure that the final product will be as cohesive as possible by sharing ideas and making corrections before they are written down.
Top Benefits Of Video Proofing For Your Company
Several companies have embraced video proofing in order to avoid meetings with their staff. These meetings can be a waste of time, so companies are switching to video proofing to avoid these meetings. Another benefit is that they can process more work while sitting down at home or office.
Proof From Anywhere From Any Device
A big benefit is a fact that you can prove from just about anywhere at any time. You can access videos from your home computer, tablet, or phone. This could be a huge help for the people at your company who aren’t in your office. They could proof edits without going to the office and have someone there to witness them.
Eliminate Email Approvals
Video proofing doesn’t require the sender to send it out to anyone who wants email approval. If you are worried about someone else changing your work without your knowledge, you don’t have to worry about video proofing. People cannot make changes without getting them approved at this stage.
You can save time and effort by eliminating the constant approval process via email. Video proofing helps eliminate endless back-and-forth emails while also cutting out meetings. This allows employees to focus on getting work done instead of having meetings or waiting for approval.
Dispose Of Traditional, Labor-Intensive Tools To Manage Approval Workflows
Some companies are still sending their videos via email and using slow-speed video conferencing services to approve with stakeholders. This is a slow and very time-consuming process. With video proofing, you can get rid of this technology overload and the need for labor-intensive tools to manage approval workflows. You can eliminate all this by using video proofing and switching to a faster way to approve your work.
Avoid Excessive Artwork Revisions
Another advantage of video proofing is that it helps you avoid excessive artwork revisions. Video proofing allows you to show your work and quickly adjust as needed. This ensures that no more than one revision will be sent out, saving your company time and money. You also won’t have to worry about sending it back and forth with many revisions because most adjustments can be made in-house before it’s sent back for review.
Promote Increased Accountability
This benefit of video proofing is that it promotes increased accountability. Because the process is transparent, both parties are held more accountable. The sender has to ensure they’re sending a final piece of work, and the stakeholder getting it knows they’re sending a final approval. This means less time is spent on work that may never get approved, and more time is spent on getting work completed.
Stay On Deadline With Reminder Alerts
Another benefit of video proofing is that it helps you stay on your deadlines. By putting your work into a video that can be sent to your stakeholders, you can show them when they should be receiving it and how they can get in touch with you to set up a meeting if necessary. This way, the stakeholder will remember the delivery date and not forget to send the final approval before that date.
Reduce Compliance Risk
Video proofing helps reduce your compliance risk. If you have ever had to send out work for approval, you know how much work is being sent out without being seen by anyone. This becomes a problem because it can result in a leak or breach of confidential material. Because both parties view video proofing, everyone has the opportunity to see it before it’s published and can review it if necessary.
The Bottom Line
Video proofing is a big change for some companies. It can be a lot to handle at first, but once you are used to it, you’ll wonder why it wasn’t done sooner. It helps cut down on back and fourth emails and the need for people to video conference or travel to each other’s locations. It’s a great way to streamline your operations and improve communications between staff members and stakeholders.
